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Why are performance marketers even at Cannes Lions? With Snapchat, Jon Evans and Billion Dollar Boy
For a festival that boasts of creativity, why is the presence of adtech and performance marketers bigger than ever before?
In this extra bumper episode, we bring you three interviews: Snapchat, Jon Evans (host of the Uncensored CMO and CCO at System1) and Billion Dollar Boy.
[04:54] Snapchat's Fintan Gillespie explains why e-commerce is broken and how AR can bridge the phygital gap. Fintan explains the data behind Snap's 'My AI' – one of the largest generative AI chatbots in the world, lets us in on the biggest secrets in the creator economy, and answers the question: why should performance…
The skinny
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