Latest / Performance Marketing Unlocked
Taste credentials in marketing gone wrong
It's very easy to make mistakes in marketing, especially when you're trying to be bold... and it doesn't always go to plan. FMCG marketing expert Gareth Turner remembers some cringe-worthy moments alongside his tales of success. Gareth has headed marketing teams for Weetabix, Arla Foods, Heinken and more, and has now gone full time to run his marketing consultancy, Big Black Door, where he gives a C-Suite lens to marketers.
In this episode, we discuss marketing since the death of Queen Elizabeth II, why Lord Sugar gets it wrong, and how to get a campaign with 97% prompted awareness discussed…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.