Shows / Sidetrekked
Sidetrekked
Sidetrekked is your unofficial agency of record. Emilee Christianson, Shayne Terry, and a rotating cast of Trekkies are here to advise on your B2B marketing strategy. Trekk is a full-service marketing agency, which means we do it all... and we’ve been around since 1995, which means we’ve seen it all. Here on the podcast, we tackle our clients’ biggest marketing challenges. We reveal what’s worked for us and dig into real-life case studies and practical strategies you can put to work tomorrow…
Episodes
SidetrekkedHow do I get more AI citations?
In this episode of Sidetrekked, Emilee and Shayne are joined by Senior Account Manager Madison Brudi to break down today’s big question: How do I get more AI…
SidetrekkedWhere should I be putting my digital ad dollars?
In this episode of Sidetrekked, Emilee and Shayne dive into what digital ad platforms you should be putting your money into (00:32). They define first party…
SidetrekkedWhat channels am I missing in my 2027 annual marketing plan?
In the Season 4 premiere of Sidetrekked, Emilee and Shayne are joined by Account Manager Jess Koltz to discuss annual planning and what it can accomplish…
- Sidetrekked
Ask Us Anything!
Learn the key differences between AEO and SEO, how to adapt your SEO strategy for AEO, why a marketing strategy sent straight from Claude Cowork isn’t…
- Sidetrekked
How do I master show-don't-tell marketing?
Nick Grobe, Senior Motion Designer and Sidetrekked Producer, joins the conversation on this common piece of writing advice to explain how it can be applied to…
- Sidetrekked
How is AI changing web development?
In this episode of Sidetrekked, Emilee and Shayne vibe check your vibe coding and other AI tools and processes with Trekk Technical Director Sam Basile (1:25)…
- Sidetrekked
What channels are breaking through right now?
In this episode of Sidetrekked, we delve into the channels that are currently breaking through in the marketing landscape. Join me as I explore the unexpected…
- Sidetrekked
What makes a trade show strategy actually work before, during, and after the event?
In this episode of Sidetrekked, Emilee and Shayne dive into their favorite trade show experiences and talk about what makes them work during — and importantly…
- Sidetrekked
What's the latest with AEO?
In this episode of Sidetrekked, Emilee and Shayne answer this big question: What’s up with answer engine optimization (AEO)? They discuss what AEO is and what…
SidetrekkedHow do I use intent tools in my marketing?
In this episode of Sidetrekked, Emilee and Shayne unpack a big question: How do I use buyer intent tools in my marketing? They share their thoughts on what…
- Sidetrekked
I only have three people on my marketing team. How do I maximize my resources?
In this episode of Sidetrekked, Emilee and Shayne are approached by a leader of a small marketing team with a critical question: “How can I maximize my…
- Sidetrekked
How do I go to market during times of uncertainty?
In this episode of Sidetrekked, Emilee and Shayne address a question submitted by a listener: How should I go to market in times of great uncertainty? They…
- Sidetrekked
Should my marketing team be podcasting?
We’re back! In the season 3 premiere episode of Sidetrekked, Emilee and Shayne discuss what we learned during our first year of podcasting (1:48). They discuss…
- Sidetrekked
Celebrating Trekk's 30th anniversary with BIG news
In the season 2 finale of Sidetrekked, Emilee and Shayne are joined by Trekk CEO Laura Bennett to celebrate the 30th anniversary of Trekk — and to discuss some…
- Sidetrekked
What are the most exciting product announcements from INBOUND 2025?
In this special bonus episode of Sidetrekked, Emilee and Shayne are joined by Trekk HubSpot Administrator Jillian Hazy to talk about the product updates and…
- Sidetrekked
How do I find an agency partner who is also a strategic consultant?
In this episode of Sidetrekked, Emilee and Shayne welcome Trekk Senior Account Manager Madison Brudi to discuss the importance of a marketing partner that…
- Sidetrekked
Is direct mail worth it?
In this episode of Sidetrekked, Shayne and Emilee are joined by Graphic Designer Aurelia Tauscher to visit the wide world of direct mail. After starting off by…
- Sidetrekked
What happens to my marketing video after it's produced?
In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Social Media Strategist Sean Burke to discuss what happens after a marketing video is…
- Sidetrekked
How do I know if my SEO program is working?
In this edition of Sidetrekked, Emilee and Shayne are joined by Trekk Account Manager Jake Sellers to discuss all things SEO. They first talk about the impact…
- Sidetrekked
How can I turn my email newsletter into a revenue generator?
In this episode of Sidetrekked, Emilee and Shayne welcome Trekk Content Strategist Nick Ostdick to discuss how you can turn your email newsletter into a…
- Sidetrekked
Should I hire an in-house CRM Administrator?
In this episode of Sidetrekked, Shayne and Emilee are joined by Trekk’s HubSpot Administrator Jillian Hazy to discuss CRMs and the importance of having a CRM…
- Sidetrekked
How can I make it easier to achieve brand consistency?
In this episode of Sidetrekked, Shayne and Emilee are joined by Trekk Senior Graphic Designer Alyssa Watkins to discuss all things branding. The three of them…
- Sidetrekked
How can I use webAR to make my marketing more interactive?
In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk’s Senior Motion Designer Nick Grobe to talk about how B2B companies can use web-based…
- Sidetrekked
Why work with an agency on your e-commerce experience?
We’re back! In the season 2 opener of Sidetrekked, Emilee and Shayne welcome back Trekk’s Technical Director Sam Basile to discuss why you should work with an…
- Sidetrekked
Ask Us Anything!
In the season one finale of Sidetrekked, Emilee and Shayne pull back the curtain with a fun AMA that covers quite a bit of ground. First, they introduce Trekk…
- Sidetrekked
Does my B2B brand need paid social?
In this episode of Sidetrekked, Shayne and Emilee are joined by Trekk’s Social Media Strategist Sean Burke for a lively discussion about when and why to use…
- Sidetrekked
What happens in a brand workshop?
In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Senior Account Manager Madison Brudi to discuss brand workshops and why they’re so…
- Sidetrekked
What does a good agency partnership look like?
In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Account Manager Jake Sellers to discuss what makes a good partnership with a marketing…
- Sidetrekked
What is a website for?
In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Content Strategist Nick Ostdick to discuss whether B2B companies still need websites, and…
- Sidetrekked
How do I succeed with print marketing?
In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Art Director Chris Brown. The three of them discuss why print still connects with people…
- Sidetrekked
Which of these 2025 marketing trends will stick?
In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Creative Director Mike Wilson to discuss 2025 marketing and design trend predictions…
- Sidetrekked
What are you doing about AI?
In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Technical Director Sam Basile to discuss how Trekk is navigating AI usage for ourselves…
- Sidetrekked
How do I get more leads?
In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk founder and CEO Laura Bennett. The three tackle that age-old question: How do I get more…
- Sidetrekked
Why are my email open rates going down and what should I do about it?
In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk HubSpot Administrator Jillian Hazy. The three discuss their personal process for…