What channels am I missing in my 2027 annual marketing plan?
In the Season 4 premiere of Sidetrekked, Emilee and Shayne are joined by Account Manager Jess Koltz to discuss annual planning and what it can accomplish (1:24). They break down why you need to include certain channels in your 2027 marketing plan, like social media (5:20) and print marketing (13:17) among others. Finally, on Mics at the Bar (28:30), CCO Mike Wilson is joined by Art Director Chris Brown to analyze a vintage Coca-Cola ad and dive into what makes it effective.
The skinny
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