How do I go to market during times of uncertainty?
In this episode of Sidetrekked, Emilee and Shayne address a question submitted by a listener: How should I go to market in times of great uncertainty? They look at examples of how some companies have recently navigated uncertainty (1:51), how marketing messages need to change or pivot to address uncertainty (11:16), and how some clients have turned uncertainty into opportunities for growth (18:11). In Problem Solved, Emilee and Shayne welcome Trekk Performance Marketing Specialist Jake Sellers to discuss how the team helped a client expand very specialized services to reach a whole new target…
The skinny
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