What does a good agency partnership look like?
In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Account Manager Jake Sellers to discuss what makes a good partnership with a marketing agency. The three of them discuss expectations for a productive partnership from the brand and agency perspective (2:00), the challenges brands can face by keeping all marketing operations in-house (15:00), scenarios where brands might benefit from not partnering with an agency (23:00), and the importance of setting goals and objectives when building a relationship with an agency (29:00). In Problem Solved, they discuss building a…
The skinny
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