Shows / High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
Gen X women entrepreneurs and experts have more than enough “skills to pay the bills.” Which means you should be working with premium clients and charging high-ticket fees for your services and expertise!
High Ticket Marketing & Sales Strategies for Gen X Women in Business (aka the ill communication podcast) gives you easy, actionable (and fun) strategies to elevate your messaging and positioning so you can attract premium clients and generate high-ticket sales. And it shares a few midlife…
Episodes
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
181 | High ticket sales for entrepreneurs who feel icky about selling, with business coach Sara Torpey
Sales isn't sleazy. It's an act of SERVICE. That one mindset shift changed everything for me when I left the nonprofit world and started charging premium rates…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
180 | Business, marketing and the perimenopausal brain
Gen X women entrepreneurs face a kind of perverse irony. We're the fastest growing and most powerful segment of entrepreneurs right now. We've got decades of…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
178 | The inner work needed to sell high-ticket offers, featuring business coach Becky Keen
If you've ever talked yourself out of raising your prices or let that little voice say "who do I think I am to charge that much", this episode is for you. I'm…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
179 | Stay Weird: Why Distinctive Brands Win Premium Clients
Being polished, professional, and perfectly buttoned-up might actually be making your brand easier to ignore. In this episode, I’m talking about why weirdness…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
177 | I stopped podcasting. Here’s why and what’s next.
388,800 minutes. That's how long it had been since I last took to my microphone, and in this episode I'm telling you exactly what happened. Back in December…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
Share this powerful piece of authority content to attract premium clients in 2026
Want to position yourself as the go-to expert in 2026? I'm sharing the one writing prompt that'll make your ideal clients sit up and pay attention - and it's…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
Looking back and ahead - 11 reflective prompts to set achievable goals for business and life in 2026
It's that time of year when everything feels like a whirlwind - wrapping up business, closing final sales, and creating holiday magic for the whole family. If…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
Top 6 marketing & copywriting trends for 2026
The marketing landscape is shifting fast, and 2026 is gonna reward business owners who prioritize clarity, humanity, and true community over viral trends and…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
What’s saving my life right now - December 2025
In this episode, I'm taking a pause from the business hustle to share what's actually keeping me grounded and functioning during this busy season. Hear all…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
You're invited to the Get'er Done Holiday Mixer
The holiday season hits different when you're a Gen X business owner juggling kids' recitals, aging parents, and trying to keep your business running. I'm…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
Using Skool to streamline business, build community, generate leads and scale revenue with Brenda Rigney
In this episode, I'm trying something totally new - my first real-time interview! I sit down with Brenda Rigney, a fellow Gen X entrepreneur who's cracked the…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
How to stop procrastinating and get into marketing motion
Self-proclaimed "world's biggest procrastinator" Kim Kiel gets real about how perfectionism and all-or-nothing thinking can paralyze your marketing. After…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
How women are building the new economy
If you're tired of hearing from the same gurus shouting each other out and talking about the same things over and over again, this episode is for you. Kim…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
Should businesses skip out on Black Friday promos? And what to do instead!
Black Friday and Cyber Monday don't have to be a frantic scramble for your business. In this replay episode from Empire Secrets, Kim shares four strategic…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
Pull a tarot card or share other "witchy" content this week {Writing Prompt}
Halloween is just around the corner, and it's the perfect time to shake up your content strategy with something unexpected. In this sweet and short episode…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
Are you ready for a premium business? (spoiler: yes!)
Kim tackles the biggest roadblock keeping seasoned entrepreneurs stuck on the sidelines: the belief that they're "not ready" for premium clients and…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
Why I’m retiring my signature program (and what’s coming next)
After seven years in business and 165 episodes, I'm retiring my signature program, The Joy of Copy Club. This past year felt heavy. I lost my spark. I even…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
How to attract and win premium clients
In this episode, Kim invites you to her brand-new live workshop, Master Your High-Ticket Message: How to Attract and Win Premium Clients. If you've been…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
7 beliefs that block women entrepreneurs from premium clients
High ticket buyers are still buying — even in a softer economy. In this episode of the Ill Communication Podcast, I’m busting 7 of the biggest myths I hear…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
How high-ticket offers help entrepreneurs create revenue resilience in a recession
We’re not just in an economic recession — we’re also in a trust recession. Consumers and businesses are being more choosy than ever about where they spend…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
The We Do Not Care Club - Business and Marketing Edition
Leading up to my milestone birthday, everyone kept asking: How are you going to celebrate? Big party? Big event? Honestly, I didn’t want to do any of that—and…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
Sell more in Q4: 18 ideas for your year-end promos {Summer Remix}
In this episode, Kim shares 18 unconventional and totally doable ways to run year-end promotions that boost revenue without discounting your prices. You’ll…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
The Gen X playbook for writing copy that sells high-ticket offers {Summer Remix}
In this episode of ill communication: copywriting tips and sales strategies for small businesses, Kim Kiel dives into: Copywriting tips to simplify your sales…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
10 simple ways to share your values in your business and marketing (and why it’s important you do) {Summer Remix}
In today’s world, sharing your values online can feel risky. Speak up and you might face criticism. Stay silent and you risk feeling out of alignment. As…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
Mastering high-ticket sales - the psychology of premium buyers and what makes them say yes {Summer Remix}
Hot take: it’s actually easier to sell a $5K offer than a $100 one. (Especially if you’re not down for chasing thousands of likes and followers.) This week’s…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
Dean Jackson’s 9-word email: dos, don’ts and why it still works in 2025 {Summer Remix}
This summer, I’m bringing back some of my most-loved podcast episodes, and today’s is a gem. You’ve likely heard of the 9-word email, a magical little formula…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
20 Tiny habits that help me generate $1million as a Gen X business woman {Summer Remix}
Running a business doesn’t have to be all 5am wake-ups, endless social media posts, and high-pressure launches. Over the past 6 years, I’ve quietly built a…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
{Summer Remix} Niche down, profit up: 5 surprising benefits of picking a niche (and why your small business needs one in 2025)
Welcome back to the Ill Communication podcast! This summer, I’m remixing hand-picked episodes to help you refine your message and sharpen your sales strategy…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
{Summer Remix} Write your elevator pitch or power statement to cut through the noise and call in your ideal buyer
If you tuned in to last week's episode, you know we discussed the importance of being bold and clear in your messaging and marketing. Right now, one of the…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
{Summer Remix} Boost Sales in 2025 with These 7 Marketing Trends
Welcome to the Summer Remix series on the Ill Communication Podcast! ☀️ Every summer, I take a short break from recording new content and re-air some of the…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
The 3 marketing essentials your small business needs to boost sales this year
The marketing landscape has changed big time, and today’s buyers are more cautious, more skeptical, and taking way longer to say yes. In this episode of Ill…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
How to use the FAB formula to write copy that generates sales
Tired of writing sales copy that just seems to list out features and specs, but leaves your readers yawning? In this special 150th episode of Ill…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
The Neuroscience of Success: why entrepreneurs need to celebrate more
How often do you stop to truly celebrate your wins—big and small? In this episode, I dive deep into why celebrating successes matters more than you think, both…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
The Summer of Ease Workshop is back! Why small business owners should join!
What would it take for you to truly unplug this summer—without your business missing a beat? I’m sharing all the juicy details about my most popular workshop…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
How to handle the emotional and mental health challenges of entrepreneurship with Rebecca Vigelius
This episode is different—and deeply personal. I'm stepping away from the usual copywriting tips to talk about something many of us avoid: mental health…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
Why seasonal content is smart for your business {Writing Prompt}
How do you turn what's happening in your life right now into compelling content your audience actually wants to read? I’m sharing a powerful seasonal writing…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
What happens when you FAFO on LinkedIn
What if “f*cking around and finding out” was exactly the mindset you needed to gain new traction in your business? In this episode, I’m pulling back the…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
1-Minute Messaging Magic - 6 often-overlooked ways to promote your offers
How many people are missing out on your offer just because it’s hard to find or share? I’m giving you six dead-simple, free, and often overlooked ways to…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
1 Minute Messaging Magic: Boost your email engagement with these 3 quick tips
Have you ever wondered why your emails aren’t getting opened—or worse, landing in the trash? I’m sharing three often-overlooked email tweaks that can instantly…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
1 Minute Messaging Magic - 5 website tweaks to get more leads
Are you unknowingly turning potential clients away the moment they land on your website? In this quick-hit episode, I’m sharing five super simple—but wildly…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
1 Minute Messaging Magic: let your words breathe
What if the key to writing better copy wasn’t writing more—but writing less? In this episode, I’m kicking off a new mini-series called 1 Minute Messaging…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
A writing prompt to inspire and connect with your audience
We make thousands of decisions every day—some are small, some are life-changing. But have you ever shared one of your biggest decisions with your audience? In…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
How to use the stages of awareness to craft copy and messaging that drives more sales
What if the reason you're struggling to attract high-ticket clients isn't your offer—but your messaging? In this episode, we're diving into the five stages of…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
Why your marketing isn’t working - and how to fix it with voice of customer research
Why isn’t your marketing working? You’re putting in the effort, crafting your message, and showing up consistently—but something isn’t clicking. In this…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
The fortune is in the follow-up
Have you ever assumed silence means a missed opportunity? In this episode, I’m sharing a simple but powerful lesson: the fortune is in the follow-up! Inspired…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
Making tough decisions in business and life
Have you ever held onto something—whether in life or business—longer than you should, simply because you’d already invested so much into it? In this deeply…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
Copywriter or Ghostwriter - what’s the difference and which one do I need?
What’s the real difference between a copywriter and a ghostwriter? In today’s episode, I’m diving into the differences and similarities between copywriting and…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
Challenge Solution Result - a powerhouse formula for telling your story and showcasing client case studies
What if there was a simple formula that made writing your marketing content faster, easier, and more effective? In this episode of Ill Communication, I’m…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
Counterintuitive strategies to market and sell high-ticket offers to premium clients (part 2)
Why do some high-ticket offers sell effortlessly while others struggle to gain traction? The secret isn’t just in what you’re selling—it’s how you’re selling…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
How to market and sell high-ticket offers (part 1)
Selling high-ticket offers ($5K+) isn’t just about slapping on a premium price tag—it’s about speaking directly to the right buyers in the right way…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
How to grow your business in a changing market (and why B-School could help)
Is the secret to growing your business actually going back to basics? With AI tools, algorithm changes, and skeptical consumers, keeping up with online…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
10 simple ways to share your values in your business and marketing (and why it’s important you do)
How can your business reflect the world you want to create? In this week’s episode, I set aside my original plan to share a message that’s been too loud to…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
Content that builds goodwill and positions you as a trusted authority {A writing prompt for women entrepreneurs}
Ready to become a respected voice in your industry without coming across as pushy or self-promotional? Let me show you how to create the kind of content that…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
7 Marketing and copywriting trends to boost sales in 2025
Ready to transform your marketing strategy for 2025? I'm breaking down seven game-changing marketing and copywriting trends that most experts aren't talking…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
25 No-BS Resolutions for GenX Business Owners who want more ease, success and fun in 2025
Tired of setting the same old New Year's resolutions that fizzle out by February? Ready for some refreshingly honest, achievable goals that actually align with…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
A guided reflection for entrepreneurs - 11 prompts for end-of-year reflection & goal setting in 2025
Want to set yourself up for an incredible 2025? Today I want to guide you through a powerful end-of-year reflection practice designed specifically for…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
Why small business owners should share "surprise and delight” content
If you caught last week’s episode on how to remix your content, this episode is a live example of that. I’m practicing what I preach and remixing a podcast…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
9 simple, stress-free ways entrepreneurs can remix content over the holidays (or any day!)
Feeling overwhelmed by the pressure to create fresh content during the holiday season? What if I told you there's a stress-free way to keep your audience…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
5 ways to turn 2025 into your most profitable, stress-free, and successful year yet in small business
Are you struggling to break through your marketing plateaus and looking to make 2025 your most successful year yet? In this episode, I dive deep into the…
- High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
8.5 Things I’m grateful for in 2024
How do you find joy and gratitude during challenging business years? I’m sharing my reflections on 2024, diving into the ups and downs of my entrepreneurial…