Latest / High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
179 | Stay Weird: Why Distinctive Brands Win Premium Clients
Being polished, professional, and perfectly buttoned-up might actually be making your brand easier to ignore.
In this episode, I’m talking about why weirdness, distinctiveness, and being unmistakably YOU can be a powerful business advantage, especially when you’re selling premium offers.
I share what an unforgettable night at an Angine de Poitrine concert taught me about standing out, the research showing that distinctive brands are worth paying more for, and examples from Dolly Parton, Liquid Death, Duolingo, and a few of my own clients.
Because weird only works when there’s mastery…
The skinny
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