Dean Jackson’s 9-word email: dos, don’ts and why it still works in 2025 {Summer Remix}

High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast) · Jul 30, 2025 · 12m

This summer, I’m bringing back some of my most-loved podcast episodes, and today’s is a gem.

You’ve likely heard of the 9-word email, a magical little formula created by marketing legend Dean Jackson. It’s short, punchy, and still incredibly effective for re-engaging leads and booking new clients in 2025.

But here’s the problem. Most people are using it wrong.

A recent newsletter from a well-known marketing expert reminded me how often the most important parts of this strategy get left out. So I’m diving back into this episode to give you the full picture. What to do, what to avoid, and how…