Shows / Marketing 4 Business
Marketing 4 Business
Marketing 4 Business is the weekly podcast for business owners, marketers and entrepreneurs who want practical insights into marketing, business and growth. Hosted by Scott Wilson, CEO of Digital Influence, each episode features honest conversations with NZ business owners, founders, marketing experts and industry leaders about what’s working, what’s changing and the lessons they’ve learned along the way. Expect real stories and practical insights across digital marketing, AI, branding, social…
Episodes
- Marketing 4 Business
Scott's 1 Hour Marketing & AI Challenge
Scott’s 1-Hour Marketing & AI Challenge Scott Wilson is back with a challenge for you in his latest Marketing 4 Business podcast episode. Here’s what you will…
- Marketing 4 Business
Business Leadership - A Contact Sport
Business Leadership – A Contact Sport Scott is back this week interviewing Richard Smith, his former teacher at Papanui High and former high-performance leader…
- Marketing 4 Business
12 Rules of Marketing Your Business In A Recession - Part Two
12 Rules of Marketing Your Business in A Recession Part Two In this episode, Scott presents the second part of his "12 Rules of Marketing Your Business in A…
- Marketing 4 Business
Grow Your Brand. Grow Your Business.
Grow Your Brand. Grow Your Business. In this episode, Scott interviews branding expert Amanda van Kuppevelt about her intriguing journey from Scuba Diving…
- Marketing 4 Business
12 Rules of Marketing Your Business In A Recession - Part One
12 Rules of Marketing Your Business In A Recession – Part One In this episode, Marketing Expert Scott Wilson gives you his first six rules of the 12 rules for…
- Marketing 4 Business
Investing In Yourself
Investing In Yourself In this episode, Scott interviews Paul Wright, one of the co-owners of Harcourts International. Investing In Yourself shares Paul’s…
- Marketing 4 Business
The Magical Marketing Number
The Magical Marketing Number: Understanding Your Lifetime Value. In this episode, Marketing Expert Scott Wilson shares the magical marketing number every…
- Marketing 4 Business
Marketing 4 Business Live - Success Leaves Clues
Marketing 4 Business Live – Success Leaves Clues In this episode, Scott interviews live on stage three highly successful business people Kevin Eder (CEO of…
- Marketing 4 Business
Marketing Magic - How To Recession Proof Your Business
Marketing Magic – How to Recession Proof Your Business In this episode, Marketing Expert Scott Wilson shares ten marketing ideas and concepts to protect and…
- Marketing 4 Business
Levelling The Playing Field
Levelling The Playing Field In this episode, Scott interviews Mike Blackburn, one of the founders of Combined Building Suppliers Co-operative (CBS), who joined…
- Marketing 4 Business
The 5 Fears of Marketing Your Business
The 5 Fears of Marketing Your Business In this episode, Scott discusses the five fears he's discovered throughout his 24+ years in the marketing industry and…
- Marketing 4 Business
Building Confidence & Being Consistent
Building Confidence & Be Consistent In this episode, Scott interviews Miranda Knapton on her journey of business ownership and the impact it can have. Miranda…
- Marketing 4 Business
7 Secrets to Business Success: Mastering Money, Mindset, and More
7 Secrets to Business Success - Mastering Money, Mindset, and More In this episode, Scott shares his insights on the seven key elements of business success…
- Marketing 4 Business
The Do or Don't Mindset
The Do or Dont Mindset In this episode, Scott interviews financial experts Jonathan Liong & Mitch van der Weert on how they went from working in the bank to…
- Marketing 4 Business
7 Marketing Tips From 7 Years In Business
7 Marketing Tips From 7 Years In Business In this episode, Scott Wilson shares the 7 best marketing tips he has learned from running his digital marketing…
- Marketing 4 Business
Redefining What Success Means To You
In this episode, you’ll discover how Liv Hale went from starting a Law Degree to becoming a Marketing Manager and then stalking a potential employer to give…
- Marketing 4 Business
The Marketing System - How To Sell Anything
The Marketing System - How To Sell Anything In this episode, Scott shares insights into The Marketing System, including the three systems that will help you…
- Marketing 4 Business
Video Marketing Killed The Radio Star!
Video Marketing Killed The Radio The Star Brendan Holt is the creative talent behind Display and DJ extraordinaire at Boogie Beat. In fact, if you’ve ever been…
- Marketing 4 Business
Steal This Marketing Treasure Map
Steal This Marketing Treasure Map In this episode, Scott shares a marketing map you can use to stay focused and grow your business over time. Here’s a snapshot…
- Marketing 4 Business
Putting The Turbo in Customer Service
Putting The Turbo in Customer Service Hayden Knighton is the managing director of Mag & Turbo Christchurch, one of NZ’s most successful tyre and mag wheel…
- Marketing 4 Business
Marketing Fails At The Weakest Link
Marketing Fails At The Weakest Link In this episode, Scott shares his lessons on what happens when Marketing Fails At The Weakest Link. Here's a snapshot of…
- Marketing 4 Business
The Art of Turning a Dollar
The Art of Turning a Dollar Halfway through his first high school year, Shaun Stockman was summoned to the Principles Office and quickly put into a work…
- Marketing 4 Business
9 Multi-Million Dollar Business Lessons
9 Multi-Million Dollar Business Lessons In this episode, Scott shares nine lessons he has learned from interviewing multi-million dollar business owners on the…
- Marketing 4 Business
No Marketing Degrees Required
No Marketing Degrees Required This is a great story on how Greg Williamson, who originally had no marketing degree, founded a tech marketing company that has…
- Marketing 4 Business
Marketing With Values
In 2017, Marketing Expert Scott Wilson had a light bulb moment at Traffic & Conversion Summit in San Diego. In this episode, Scott shares his insights on using…
- Marketing 4 Business
Bold Moves & Doing Whatever It Takes!
Bold Moves & Doing Whatever It Takes! Winnie Bagoes Pizza is a Christchurch restaurant institution that’s hand-made over one million pizzas for hungry…
- Marketing 4 Business
Use PASTA To Sell Faster In A Recession
Use PASTA To Sell Faster In A Recession In 2004, Marketing Expert Scott Wilson had a light bulb moment at the World Internet Summit on the Gold Coast in…
- Marketing 4 Business
Put The Fizz Into It
Put The Fizz Into It with Tony Jenkins This is a truly inspirational story of how Tony Jenkins went from being made redundant, losing his redundancy in the…
- Marketing 4 Business
Selling On Social with Scott Wilson
Selling On Social Want to sell more using Social Media? Listen to Marketing Expert Scott Wilson's 4-step framework for selling on social. Here's a snapshot of…
- Marketing 4 Business
The 45 Million Dollar Man
The 45 Million Dollar Man with Murray Hale At age 12, Murray Hale started his first job scrubbing the floor at the local butcher's shop. Little did he know…
- Marketing 4 Business
Marketing Strategy vs Marketing Tactics
Marketing Strategy vs Marketing Tactics In this short and fast-paced episode, Scott Wilson gives you a four-step framework for getting your marketing working…
- Marketing 4 Business
The Game Changer - How Businesses Are Leveraging AI Technology
The Game Changer - Leveraging AI Technology with Chris Tacon Chris Tacon is the CEO & founder of Consignly, the next generation of 3PL software created by…
- Marketing 4 Business
Heresto Taking Risks
Heresto Taking Risks In Year 12 at School, Fraser Mackenzie decided it was time to get ahead, so he took a risk, left School, and started working as an…
- Marketing 4 Business
The 5 M's of Direct Response Digital Marketing
The 5 M's of Direct Response Digital Marketing After 20+ years in marketing, Scott Wilson shares his 5 M's of Direct Response Digital Marketing. Here's what…
- Marketing 4 Business
Speed Marketing - How Legally Win New Business!
Speed Marketing - How To Legally Win New Business In 2012 Brent Selwyn was at a pivot point in his career as a successful lawyer and partner in a firm. In this…
- Marketing 4 Business
The Best Marketing Formula To Increase Sales
The Best Marketing Formula To Increase Sales In this episode, Scott Wilson shares the best marketing formula his most successful clients use to grow sales…
- Marketing 4 Business
Show Us Your Crack with Mike James
Show Us Your Crack with Mike James from NOVUS New Zealand A captivating business story started in 1978 with Mike's Mum & Dad jumping on a plane to the US. Only…
- Marketing 4 Business
Life In The Fast Lane with Kane Lawson
Life in the Fast Lane with Kane Lawson is a must-listen for business owners looking for the edge in a challenging market. Over 19 years, Kane helped build Mag…
- Marketing 4 Business
From Startup to Industry Giant with Kevin Eder
From Startup To Industry Giant Starting in 1996, Kevin Eder built Tradestaff from a small rented office in Sydenham to a nationwide industry giant in the…