Marketing Magic - How To Recession Proof Your Business

Marketing 4 Business · Apr 5, 2023 · 25m

Marketing Magic – How to Recession Proof Your Business

In this episode, Marketing Expert Scott Wilson shares ten marketing ideas and concepts to protect and grow your business in tough economic times.

Here’s a snapshot of what’s in this Marketing 4 Business podcast episode:

Idea 1: The Big Idea – the Importance of having a big idea, including an example of a successful campaign called “ Beat The Banks”. How to focus on selling the outcome or benefit, not just the product. Remember, people buy holes, not drills.

Idea 2: Stacking The Value – why it’s important to stack value during the…