Shows / Ads Actually
Ads Actually
Welcome to Ads Actually—the podcast where we cut through the BS and talk about how ads actually work. I'm Alvaro Berrios, and I've spent years helping business owners like you turn messy ad campaigns into profitable machines. If you're tired of complicated strategies that don't translate to your business, you're in the right place. Let's simplify your ads together.
Episodes
Ads ActuallyEp31: Google Ads NEW Feature: Channel Prioritization for Performance Max (Finally, More Control!)
Ep5: PMAX Part 1 https://open.spotify.com/episode/7wNtJSSRFsdAM2KK0w3ipy?si=lpaEV9nsQL21ZiSe9lOL9w Ep6: PMAX Part 2…
Ads ActuallyEp30: BIG Meta Change: You Can NO LONGER Exclude Placements (Here’s What To Do Now)
Meta just made a major change to placements - you can no longer exclude specific placements from your campaigns! The most you can do now is adjust bids up or…
Ads ActuallyEp29: Meta’s NEW AI Feature: Turn Your Videos Into Still Graphics Automatically (Free Creative Testing!)
Meta just released a brilliant new feature that turns your uploaded videos into still graphics automatically - and the results are actually impressive! This is…
Ads ActuallyEp28: ChatGPT Ads Are HERE: How to Launch Your First Campaign (Step-by-Step Tutorial 2026)
ChatGPT Ads are officially here - and this is a MASSIVE opportunity for early advertisers! In this complete tutorial, I break down why this is such a huge…
Ads ActuallyEp27: Meta One EXPLAINED: All Pricing Tiers Breakdown for Advertisers & Creators (2026)
Meta just launched Meta One - and there's a lot to unpack! In this video, I break down every pricing tier and explain exactly what each one means for…
Ads ActuallyEp26: Meta Won't Let You Publish Your Campaign? Here's the FIX (Bypass Glitchy Errors!)
Frustrated because Meta won't let you publish your campaign due to an error? Here's what most advertisers don't realize: a HUGE chunk of these errors are just…
Ads ActuallyEp25: NEW Meta Feature: Lock Budget to Specific Ads (Finally Possible in 2026!)
Meta just released a feature advertisers have wanted for YEARS! You can now dedicate a specific percentage of your budget to individual ads - and control…
Ads ActuallyEp24: Performance Max for Lead Generation: Test Results (With Important Caveats!) 2026
I've been testing Google Performance Max for lead generation - and I'm getting surprisingly GOOD results! But this is NOT a universal recommendation. Here's…
Ads ActuallyEp23: Meta's AI CONNECTORS: Manage Ads from ANY AI Tool (ChatGPT, Claude & More!)
Meta just announced AI Connectors - and this changes EVERYTHING! You can now create, manage, and analyze your Meta campaigns directly from ChatGPT, Claude, or…
Ads ActuallyEp22: Best Google Ads Search Campaign Structure for 2026 (Updated Strategy for Maximum Results)
Want to dominate Google Search in 2026? This complete guide reveals the BEST campaign structure for Google Search campaigns based on the latest platform…
Ads ActuallyEp21: Meta Ads Budget Control Hack: Stop Videos From HOGGING Your Budget (Spending Limits Strategy)
🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call ✅How to Analyze…
Ads ActuallyEp20: How to Analyze Meta Data with Andromeda: Don't Turn Off 'Bad' Ads! (Hidden Funnel Behavior)
🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call ✅Andromeda…
Ads ActuallyEp19: Meta's 'Describe Your Audience' Feature: AI Finds Your Perfect Customers (Revolutionary Update!)
🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a- call ✅Andromeda…
Ads ActuallyEp18: Meta Attribution Update: Link Clicks & Engaged Views Changed (Fewer Conversions!?)
Meta just updated how they attribute conversions from link clicks and engaged views - and your conversion numbers are about to DROP. But don't panic! This is…
Ads ActuallyEp17: How to Calculate Your Breakeven ROAS for Ecommerce (Exact Formula + Step-by-Step Guide)
Every ecommerce business needs to know their breakeven ROAS - but most calculate it WRONG! This complete tutorial shows you the exact formula and all the…
Ads ActuallyEp16: Meta AI Video Generator Tutorial: How to Create AI Videos (Step-by-Step First Look!)
I FINALLY got access to Meta's AI video generator - and I'm walking you through the ENTIRE process! Watch as I create AI-generated video ads step-by-step using…
Ads ActuallyEp15: Meta's Maximize Value of Conversions: When to Use It & How to Set It Up (Complete Guide)
Confused about Meta's Maximize Value of Conversions bidding strategy? This complete guide shows you exactly what it is, when to use it, and how to set it up…
Ads ActuallyEp14: Meta's NEW AI Video Generator: Create Ad Videos with AI (Game-Changing Feature!)
Video ads perform better. You know this. But creating them? That's expensive, time-consuming, and a pain if you don't have a big budget or a team. Not anymore…
Ads ActuallyEp13: ChatGPT Ads Are HERE: What Advertisers Need to Know (Tested in USA Now!)
OpenAI just started testing ads in ChatGPT in the United States - and this could be the biggest advertising opportunity since Google Ads launched! Here's…
Ads ActuallyEp12: How to Set Up Meta Sales Campaigns (2026 Edition)
If you're running an ecommerce store or selling products online, this episode is your blueprint for setting up Meta sales campaigns that actually convert in…
Ads ActuallyEp11: How to Set Up Meta Lead Campaigns (2026 Edition)
Meta's Andromeda algorithm changed the game—and if you're still setting up lead campaigns the old way, you're leaving money on the table. In this episode, I…
Ads ActuallyEp10: Year end Audit
Before you launch into 2026, take time to conduct this essential year-end audit! Learn how to analyze your 2025 performance data to set yourself up for massive…
Ads ActuallyEp9: Embrace AI
The advertising landscape is changing FAST - and AI is no longer optional. If you're still hesitant about using AI in your marketing, this video is your…
Ads ActuallyEp8: Andromeda Campaign Structure
Want your Meta campaigns to THRIVE with the new Andromeda algorithm? This complete tutorial shows you exactly how to structure campaigns that work WITH the…
Ads ActuallyEp7: Andromeda
Over the last year, Meta has rolled out Andromeda - their latest algorithm update that's changing how ads are delivered and optimized! Every advertiser needs…
Ads ActuallyEp6: Google Performance Max Part 2
Ready to launch your Google Performance Max campaign? This complete step-by-step tutorial shows you EXACTLY how to set up Performance Max for optimal results…
Ads ActuallyEp5: Google Performance Max Part 1
Google Performance Max: the campaign type everyone's talking about—and the one that confuses the hell out of most business owners. If you've looked at…
Ads ActuallyEp4: The BEST Way To A/B Test In Meta
You've heard it a million times: "You need to A/B test your ads!" But when you try it, you either get confusing results or no clear winner at all. Here's the…
Ads ActuallyEp3: Are Your Ads Generating New Instagram Followers?
Meta just added a game-changing new metric that every advertiser needs to know about! You can now track Instagram Follows from ANY campaign objective - not…
Ads ActuallyEp2: How to Get Higher Quality Leads With Meta
Getting clicks is easy. Getting leads that actually turn into customers? That's where most business owners lose money. If your Meta ads are attracting…
Ads ActuallyEp1: Welcome To Ads Actually!
You're spending money on ads, but nothing seems to work the way it's supposed to. The "gurus" make it sound easy, but when you try their tactics, you're left…