Ep18: Meta Attribution Update: Link Clicks & Engaged Views Changed (Fewer Conversions!?)
Meta just updated how they attribute conversions from link clicks and engaged views - and your conversion numbers are about to DROP. But don't panic! This is actually GOOD news for making better advertising decisions.
In this critical update breakdown, discover:
What changed with link click attribution in Meta
How engaged view attribution now works differently
Why you'll see fewer attributed conversions (and why that's okay)
How cleaner data leads to better optimization decisions
What this means for your campaign reporting
How to adjust your expectations and strategy
Your conversion numbers…
The skinny
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