
Ep31: Google Ads NEW Feature: Channel Prioritization for Performance Max (Finally, More Control!)
Ep5: PMAX Part 1
https://open.spotify.com/episode/7wNtJSSRFsdAM2KK0w3ipy?si=lpaEV9nsQL21ZiSe9lOL9w
Ep6: PMAX Part 2
https://open.spotify.com/episode/0zRWSIVJqzF014ccQ7ydcl?si=Hx4fsgSVR4KJq83DBiFc_w
Google just released a game-changing beta for Performance Max - Channel Prioritization! You can now steer how your budget is spent across channels, giving you control that PMax advertisers have been asking for. Here’s everything you need to know.
In this beta breakdown, discover:
- What channel prioritization actually does and how it works
- The difference between High Priority and Low Priority…
The skinny
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