Ep30: BIG Meta Change: You Can NO LONGER Exclude Placements (Here’s What To Do Now)
Meta just made a major change to placements - you can no longer exclude specific placements from your campaigns! The most you can do now is adjust bids up or down on certain placements. This changes how we need to think about campaign setup going forward.
In this important update breakdown, discover:
- Exactly what changed with Meta placement controls
- Why you can no longer exclude placements completely
- How the new bid adjustment system works (increase/decrease)
- What this means for your campaign strategy moving forward
- How to adapt your approach to work with this change
- Smart ways to…
The skinny
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