Shows / Paradigm Playbook
Paradigm Playbook
Welcome to Paradigm Playbook—the one company dedicated to teaching you the practices and habits of successful sports businesses. We aim to help motivated entrepreneurs merge their passion for sports with the mission of optimizing their business.
Episodes
- Paradigm Playbook
Ep 132: Funding Your Business: SBA Loans with Julie Zarr
Thinking about opening a gym, swim school, or youth activity business but not sure how to fund it? Understanding your financing options could make all the…
- Paradigm Playbook
Ep 131: Building Stronger Teams & Systems with Scott Roth
Host Steve Cook sits down with longtime colleague Scott Roth of Mancino Manufacturing to talk about the systems, communication, and leadership habits that keep…
- Paradigm Playbook
Ep 130: How to Build a Profitable Ninja Gym with Ally Johnson
Host Steve Cook sits down with Ally Johnson, COO of The Lab (Learn.Adapt.Build) and CEO of Ninja Gym Academy, to break down the business behind building a…
- Paradigm Playbook
Ep 129: Your Brand Is More Than a Logo: How to Stand Out with Galen Broido
Host Steve Cook sits down with Galen Broido, founder of Galenda Media Group, to talk about what truly makes a brand stand out in the youth sports and child…
- Paradigm Playbook
Ep 128: Positive Leadership Is a Competitive Advantage with Marcella Miciano
Host Steve Cook welcomes back Marcella Miciano of Vivid Motivation to explore how positive leadership can transform culture, strengthen teams, and create a…
- Paradigm Playbook
Ep. 127: How Cognitive Biases Help Entrepreneurs Close More Deals with John Asher
Host Steve Cook sits down with sales expert, entrepreneur, and author John Asher to explore how understanding how people think can transform how entrepreneurs…
- Paradigm Playbook
Ep 126: Giving Every Child the Chance to Swim with Kristin Mabrouk
Host Steve Cook sits down with Kristin Mabrouk, Executive Director of the Hope Floats Foundation, to discuss how the organization is making lifesaving swim…
- Paradigm Playbook
Building a Sports Business with Passion and Personal Touch with Alivia Orvieto | Playmakers Replay
In this episode of Paradigm Playbook, host Steve Cook sits down with Alivia Orvieto, a volleyball and fitness specialist who’s redefining what sports training…
- Paradigm Playbook
Ep 125: From Activism to AI: Curtis Michelson on Innovation
Host Steve Cook sits down with entrepreneur, consultant, and innovation strategist Curtis Michelson to discuss his unique journey from nonprofit activism and…
- Paradigm Playbook
Ep 124: Building Stronger Youth Sports Through Associations with Ross Gage
Host Steve Cook sits down with Ross Gage, Chief Executive of Gymnastics Clubs Australia (GCA), to explore the vital role associations play in strengthening…
- Paradigm Playbook
Ep 123: Ninja Zone: Turning American Ninja Warrior Into a Profitable Youth Program with Tyler Wetzel
Host Steve Cook sits down with Tyler Wetzel, Customer Success Director at Ninja Zone, to break down how Ninja Zone evolved from a concept into a global program…
- Paradigm Playbook
Ep 122: Building a Culture of Ownership with Miren Oca
Steve Cook sits down with Miren Oca, founder of Ocaquatics and Ripples of Impact, to talk about what it really takes to build a business rooted in ownership…
- Paradigm Playbook
Ep 121: Scaling Smarter — How Lena Urusova Built a System That Runs Your Gym Without Burning You Out
Most gyms don’t struggle from lack of passion — they struggle from lack of structure. In this episode, Steve Cook sits down with Lena Urusova, founder and CEO…
- Paradigm Playbook
Ep 120: Business Ideas That Seemed Smart (Until They Weren’t) with Christie Copeland
Steve Cook and Christie Copeland unpack the business decisions that felt like great ideas at the time—but came with hard lessons. Christie shares her…
- Paradigm Playbook
Ep 119: Coaching, Trauma & Performance: Rewiring the Nervous System with Mandy Morris
Disclaimer: This episode includes discussions of emotional abuse, trauma, and mental health. Listener discretion is advised, as some topics may be sensitive or…
- Paradigm Playbook
Episode 118: The Straight Line Standard with Coach Tim Neiman
In Episode 118 of Paradigm Playbook, Steve Cook sits down with Coach Tim Neiman—former collegiate baseball coach, leadership speaker, and host of the Straight…
- Paradigm Playbook
Episode 117: Building a Ninja Program & Launching Ninja Connect with Reece O’Hara
In this episode of Paradigm Playbook, Steve Cook sits down with Reece O’Hara, Ninja department leader at Kids First, to break down what it takes to build and…
- Paradigm Playbook
Episode 116: 8 Drivers of Business Value — Building an Exit Ready Plan
In this solo episode of the Paradigm Playbook Podcast, host Steve Cook explores what makes a child activity center truly valuable—especially for owners…
- Paradigm Playbook
Episode 115: Marketing & Branding with Galen Broido
In Episode 115 of Paradigm Playbook, host Steve Cook sits down with marketing and website specialist Galen Broido of Glinda Media Group to discuss how child…
- Paradigm Playbook
Ep 114: From Gym Owner to Consultant with Dean Altes
In this episode of Paradigm Playbook, host Steve Cook sits down with Dean Altes to explore his journey from gymnastics club owner to trusted consultant in the…
- Paradigm Playbook
Ep 113: Building a Sports Business with Passion and Personal Touch with Alivia Orvieto
In this episode of Paradigm Playbook, host Steve Cook sits down with Alivia Orvieto, a volleyball and fitness specialist who’s redefining what sports training…
- Paradigm Playbook
Ep 112: Unlocking the Power of Positivity with Marcella Miciano
In this uplifting episode of Paradigm Playbook, host Steve Cook sits down with Marcella Miciano, CEO and founder of Vivid Motivation and a certified John…
- Paradigm Playbook
Ep 111: Investing in the Signature Business Workshop with Frank Sahlein
🎙️ In this episode of Paradigm Playbook, host Steve Cook sits down with Frank Sahlein, CEO of 3rd Level Consulting, to dive into the details of the upcoming…
- Paradigm Playbook
Ep 110: Growing Businesses Through Curiosity & Leadership with John Mitchell
🎙️In this episode of Paradigm Playbook, host Steve Cook sits down with John Mitchell, an Australian entrepreneur driven by an insatiable curiosity and passion…
- Paradigm Playbook
Unreasonable Hospitality: How to Give the Best Service | Playmakers Replay
What does it take to deliver truly unforgettable service? In this Playmakers Replay episode of the Paradigm Playbook Podcast, hosts David Kozak and Steve Cook…
- Paradigm Playbook
Ep 109: Unlocking the Power of Sponsorships & Partnerships
🎙️ Join host Steve Cook alongside Bruce Cook as they dive into the dynamic world of sponsorships and partnerships in business. 🤝 From small entrepreneurial…
- Paradigm Playbook
Ep 108: Mastering Staff Training with Steve Cook & Christie Copeland
🎙️ In this episode of Paradigm Playbook, host Steve Cook and co-host Christie Copeland break down what it really takes to build and train a high-performing…
- Paradigm Playbook
Strategic Real Estate and Business Advisory with Jason Bush | Ep 107
🎧 In this episode of Paradigm Playbook, host Steve Cook sits down with Jason Bush, founder of a commercial real estate advisory firm serving the Carolinas…
- Paradigm Playbook
Intentional Growth: Strategies for Purposeful Business Expansion | Playmakers Replay
In this replay of the Paradigm Playbook podcast, host Steve Cook and Dave Kozak break down the concept of intentional growth—and why it’s essential for…
- Paradigm Playbook
Navigating IT Solutions for Small Businesses with Ben Minardi | Ep 106
In this episode of Paradigm Playbook, host Steve Cook sits down with Ben Minardi, co-founder of Connectivity Systems, to break down the essentials of IT for…
- Paradigm Playbook
Strategic Social Media Marketing with StargazeX | Ep 105
In this episode of Paradigm Playbook, we’re joined by the founders of StargazeX, a powerhouse social media agency transforming how sports businesses grow. From…
- Paradigm Playbook
Mastering Business and Personal Growth with Dr. Lance Knaub | Ep 104
In this episode of Paradigm Playbook, host Steve Cook talks with Dr. Lance Knaub—physical therapist, entrepreneur, and business coach—about scaling your…
- Paradigm Playbook
Protecting Your Gym: Legal Lessons with Matthew Becker | Ep 103
In this episode of Paradigm Playbook, host Steve Cook is joined by Matthew Becker, owner and founder of Gym Lawyers, PLLC, to break down the critical legal…
- Paradigm Playbook
Evolving with Purpose: Business Lessons from John Deary of DGS Gym Supply | Ep 102
In this episode of Paradigm Playbook, host Steve Cook welcomes longtime friend and business partner John Deary, founder of DGS Gym Supply. Together, they…
- Paradigm Playbook
Mastering Employee Retention with Casey Del Prete of Safari Swim School | Ep 101
In this episode of Paradigm Playbook, host Steve Cook sits down with Casey Del Prete, owner and visionary behind Safari Swim School. Together, they explore the…
- Paradigm Playbook
Revolutionizing Youth Athletics with Casey Wright of NinjaZone | Ep 100
On this episode of Paradigm Playbook, host Steve Cook talks with Casey Wright, CEO of Wright's Gymnastics and the globally recognized NinjaZone. Casey shares…
- Paradigm Playbook
Unlocking the Power of AI for Small Business with Steve Cook & Christie Copeland | Ep 99
Join host Steve Cook, alongside Christie Copeland, on Paradigm Playbook as they explore the exciting—and at times intimidating—world of artificial intelligence…
- Paradigm Playbook
Beyond the Lease: Navigating Real Estate Strategy with Jason Bush | Ep 98
In Episode 98 of Paradigm Playbook, host Steve Cook welcomes real estate strategist and Certified Exit Planning Advisor, Jason Bush, for a deep dive into the…
- Paradigm Playbook
Beyond the Walls: Expanding Revenue Through Events with Timothy Horan | Ep 97
In this episode of Paradigm Playbook, hosts Steve Cook and Timothy Horan explore creative strategies for generating revenue through events that go beyond the…
- Paradigm Playbook
Beyond the Gym: Mental Strength & Athlete Resilience with Lisa Mitzel | Ep 96
This week, host Steve Cook sits down with former champion gymnast, coach, and mental performance expert Lisa Mitzel. From her days as a junior Olympian to…
- Paradigm Playbook
Top 10 Strategies for Growing Your Business | Ep 95
In this episode of Paradigm Playbook, host Steve Cook breaks down the top strategies from his live workshops tailored to sports and small business…
- Paradigm Playbook
Branding for the Win: Inside the Business of Sports Marketing with Christie Copeland | Ep 94
🎙️ In this episode of Paradigm Playbook, host Steve Cook teams up with marketing expert and former gym owner Christie Copeland to explore what it takes to…
- Paradigm Playbook
Building Balance: Inside the Business of Gymnastics with Britt Kleine | Ep 93
🎧 On this episode of Paradigm Playbook, host Steve Cook dives into the dynamic world of sports entrepreneurship with Britt Kleine, COO of Dominique Dawes…
- Paradigm Playbook
Dominique Dawes: From Olympian to Entrepreneur | Playmakers Replay
In this special Paradigm Playbook replay, Olympian Dominique Dawes shares how she turned her passion into purpose and transitioned from elite athlete to…
- Paradigm Playbook
The Business of Expansion: Gym to Swim and Beyond with Andy Broido | Ep 92
🎙️ In this episode of Paradigm Playbook, Steve Cook is joined by swim industry expert Andy Broido to discuss smart strategies for business expansion…
- Paradigm Playbook
From Acquisition to Expansion – Jordan Bailey’s Journey | Ep 91
🎙️ In this inspiring episode of Paradigm Playbook, host Steve Cook sits down with Jordan Bailey, owner of Central Oregon Gymnastics Academy, to unpack her…
- Paradigm Playbook
Embracing Change: Pivot Like a Pro | Ep 90
🚨 Change is in the air—and in this episode, host Steve Cook dives headfirst into it! With co-host Dave Kozak stepping into a new chapter, Steve tackles the big…
Paradigm PlaybookLean Business Planning with Steve and Bruce Cook | Ep 89
Get Lean and Mean with Business Planning! Join Steve and Bruce Cook in this exciting episode of Paradigm Playbook as they shake up the world of business…
- Paradigm Playbook
Sponsorships | Ep 88
Join us for an engaging episode of the Paradigm Playbook podcast, where host Steve Cook welcomes special guest Bruce Cook, a seasoned sponsorship expert with…
- Paradigm Playbook
Traits of a Leader | Ep 87
Join us for an insightful episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook break down the essential traits of effective…
- Paradigm Playbook
The Growth Dilemma | Ep. 86
Join us for an engaging episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook tackle the complexities of growth strategies for small…
- Paradigm Playbook
Building a Sports Empire: Jeff Metzger’s Journey from Coaching to Industry Leader | Ep 85
Join host Steve Cook in this engaging episode of the Paradigm Playbook podcast, where he sits down with Jeff Metzger, a pioneer in the gymnastics business and…
- Paradigm Playbook
Building Success in Sports Business: An Entrepreneur's Journey with Lynn Ledford | Ep 84
Join us for an engaging episode of the Paradigm Playbook podcast, where host Steve Cook sits down with Lynn Ledford, a successful entrepreneur and leader in…
- Paradigm Playbook
Dominique Dawes | Ep 83
Join hosts Dave Kozak and Steve Cook in an inspiring episode of the Paradigm Playbook podcast, where they sit down with three-time Olympic gymnast, Olympic…
- Paradigm Playbook
The Value of Partnerships in Business | Ep 82
Join us for an insightful episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook explore the multifaceted world of business…
- Paradigm Playbook
Mastering Strategic Timing: Key to Business Success | Ep 81
Join us for another enlightening episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook delve into the crucial topic of strategic…
- Paradigm Playbook
Cultivating a Growth-Driven Company Culture | Ep 80
Join us for an engaging episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook dive into the critical role of company culture in…
- Paradigm Playbook
Intentional Growth: Strategies for Purposeful Business Expansion | Ep 79
Join us for an insightful episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook explore the concept of intentional growth and its…
- Paradigm Playbook
Recognizing and Addressing Ineffective Business Practices: The Dead Horse Theory | Ep 78
Join us for an enlightening episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook delve into the critical role of decision-making and…
- Paradigm Playbook
The Power of Mentorship in Entrepreneurship | Ep 77
Join us for an enlightening episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook delve into the critical role of mentorship in…