Ep 121: Scaling Smarter — How Lena Urusova Built a System That Runs Your Gym Without Burning You Out
Most gyms don’t struggle from lack of passion — they struggle from lack of structure. In this episode, Steve Cook sits down with Lena Urusova, founder and CEO of Plan Sport Pro, to unpack the system behind scalable, sustainable gym growth.
With over 20 years of experience as a gym owner, Lena saw the same problem over and over: inconsistent programming, overwhelmed coaches, and owners stuck in the day-to-day. So she built Plan Sport Pro — a fully systemized, plug-and-play curriculum designed to bring consistency across every class while reducing owner burnout.
They break down how biweekly…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.