Shows / The Strategic Bookkeeper Podcast
The Strategic Bookkeeper Podcast
Welcome to The Strategic Bookkeeper podcast – the show that will help you build a thriving bookkeeping practice, delight your clients, and become a strategic bookkeeper yourself. This podcast is a companion to the book “The Strategic Bookkeeper” by Jeannie Savage. Jeannie's commitment to success, combined with her 13 years experience in the business and bookkeeping industry, have made her one of the most respected bookkeepers today. Through this podcast, you will learn extra strategies and tips…
Episodes
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP176 - Perceived Value vs Actual Value
How does a product go from ZERO sales to becoming a worldwide sensation, without changing a single thing about the product? 🤔 There's a fascinating marketing…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP175 - The Three Buying Scorecards
Want to win better clients? Start thinking like the person who's hiring you. When a business owner is choosing a bookkeeper, they're not simply comparing…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP174 - Elite Financial Management
One of the hardest things in business is accepting that what you want to do and what the business needs you to do are not always the same thing. You might want…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP173 - How to sell advisory
If your clients keep saying no to advisory, the answer may not be to explain it better. It may be to stop trying to sell it in the first place. One of the…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP172 - The Future Of Bookkeeping: Start with a SWOT (Part 2)
Clients can’t choose what they can’t see. So tell me: how are you creating demand for your services? What makes people choose you over another bookkeeper? In…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP171 - The Future Of Bookkeeping: Start with a SWOT
The future of bookkeeping is changing. That part is true. But I don’t think the smartest place to start is by asking, “What is AI going to do to our industry?”…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP170 - Busy Bookkeeper Reset Q&A
I’ve been getting some great questions ahead of The Busy Bookkeeper Reset. And I realised, a lot of them deserve more than a quick answer. So in this week’s…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP169 - The Conversation we have to have
There comes a point where “I’m grateful to be busy” is no longer enough. Not when you are working harder each year.Not when the cost of everything keeps…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP168 - More Clients Won't Fix This
A full client list can still leave you underpaid. It was certainly one of the hardest lessons I learnt in my own bookkeeping practice. I had clients. I had…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP167 - Seven Signs Your Bookkeeping Business Is Broken
The biggest risk to a bookkeeping practice isn't a lack of clients — it's building a business that keeps getting busier... without becoming truly profitable…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP166 - The one nurture asset that will make selling easier
The gap between “I need help” and “Yes, I’ll pay for that” is where many bookkeeping sales get stuck. A business owner finds you, likes what they see, and…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP165 - Success through Self Leadership with Simonne Liley
People-pleasing is not kindness. And if you’re a bookkeeper or accountant in practice, it may be one of the quietest ways you are sabotaging your own success…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP164 - 8 Ways To Make More Money Without More Clients
If your first thought is “I need more clients”, PAUSE. Because sometimes more clients just means more work, more pressure, and more moving parts — without more…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP163 - What Your Clients Actually Want
All bookkeepers sell bookkeeping. But clients? They’re buying something much deeper. Because most business owners don’t wake up thinking: “I need bookkeeping.”…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP162 - Increasing Your Value
You can’t double your prices if nothing about you looks different. That’s where most bookkeepers hit the wall. Same service. Same positioning. New price. And…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP161 - 3 Ways To Boost Your Productivity
If you could get your most important work done by 11am… what would that change for you? Because right now, most bookkeepers are starting their day in the worst…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP160 - Do More In Less Time With Kanban Boards
It’s so easy to fall into the trap of saying “Yes” to everything. Chasing every idea. Trying to keep up. But Jeannie didn’t build her practice to be busy all…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP159 - Greatest Hits: Systems & Team with Claire Beckett
Being busy does not mean you’re doing it right. In fact, sometimes it’s a warning sign ⚠️ In this week’s Greatest Hit, Jeannie revisits her conversation with…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP158 - Greatest Hits: The three things your clients really want
Your clients are not paying you for bookkeeping. It sounds strange… but it’s true. What your clients actually want are three outcomes — and if you miss this…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP157 - Greatest Hits: Naming & Taming the Critics (Part 2)
Your biggest critic isn’t your clients. It’s not even the market. It’s that voice in your head that whispers: “Who do you think you are?” “You can’t do that.”…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP156 - Greatest Hits: How to make business networking work & enjoyable
So many bookkeepers say networking “doesn’t work” My friend… networking isn’t the problem. Lack of clarity is. Lack of strategy is. Inconsistency is. That’s…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP155 - Greatest Hits: Know your terms, back yourself, and value the heck out of your VIP clients
What if the reason you feel stretched isn’t the workload — but the way you’ve allowed yourself to work? This episode is one of the most important conversations…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP154 - How to Find Your First 10 Clients
Posting once and “hoping” isn’t a strategy. Professional services don't work like retail. People don’t meet you and immediately buy. They sit. They watch. They…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP153 - The Six Pillars of Persuasion
Ever notice how some client conversations just… go nowhere? Most bookkeepers don’t actually struggle with selling — they struggle with being understood. Join…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP152 - 10 Ways to More Revenue and Profit
The goal was never “busy.” It was choice. Income that feels good. Time that’s actually yours. In this week’s episode of The Strategic Bookkeeper Podcast…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP151 - The Three Stages of Client Conversion
If selling feels awkward, forced, or draining… you’re probably trying to rush the decision. Most bookkeepers don’t struggle because they lack ability — they…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP150 - How To Name Your Bookkeeping Practice
Many highly skilled bookkeepers struggle to grow because of one thing: their business name. Join Jeannie in this episode of The Strategic Bookkeeper Podcast as…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP149 - The Power of a Structured Needs Analysis
If your enquiries keep asking “how much do you charge?”, this episode will sting (in a good way). Because the problem isn’t your pricing. It’s what you’re…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP148 - What Failure Looks Like — And Why It's Fixable
Most bookkeeping practices don’t fail loudly. They fail quietly. The work keeps coming in. The days stay full. And yet… the reward never quite matches the…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP147 - The AI Framework Every Bookkeeper Needs
ChatGPT on Monday: “Here’s the perfect answer!” ChatGPT on Tuesday: “Bookkeeping… never heard of her.” 😂 If you’ve ever had that wtf moment with AI… you’re in…
- The Strategic Bookkeeper Podcast
B2 | EP 146.G Chapter 7 — Wearing your Business Development Hat [The Bookkeeping Practice Blueprint by Jeannie Savage]
Welcome to The Bookkeeping Practice Blueprint — the book designed to take you from knowing what to do to actually doing it. Where The Strategic Bookkeeper…
- The Strategic Bookkeeper Podcast
B2 | EP 146.F Chapter 6 — Finding and Engaging your Audience [The Bookkeeping Practice Blueprint by Jeannie Savage]
Welcome to The Bookkeeping Practice Blueprint — the book designed to take you from knowing what to do to actually doing it. Where The Strategic Bookkeeper…
- The Strategic Bookkeeper Podcast
B2 | EP 146.E Chapter 5 — Product Ladder [The Bookkeeping Practice Blueprint by Jeannie Savage]
Welcome to The Bookkeeping Practice Blueprint — the book designed to take you from knowing what to do to actually doing it. Where The Strategic Bookkeeper…
- The Strategic Bookkeeper Podcast
B2 | EP 146.D Chapter 4 — Products and Pricing [The Bookkeeping Practice Blueprint by Jeannie Savage]
Welcome to The Bookkeeping Practice Blueprint — the book designed to take you from knowing what to do to actually doing it. Where The Strategic Bookkeeper…
- The Strategic Bookkeeper Podcast
B2 | EP 146.C Chapter 3 — Your Foundation [The Bookkeeping Practice Blueprint by Jeannie Savage]
Welcome to The Bookkeeping Practice Blueprint — the book designed to take you from knowing what to do to actually doing it. Where The Strategic Bookkeeper…
- The Strategic Bookkeeper Podcast
B2 | EP 146.B Chapter 2 — Getting it Done [The Bookkeeping Practice Blueprint by Jeannie Savage]
Welcome to The Bookkeeping Practice Blueprint — the book designed to take you from knowing what to do to actually doing it. Where The Strategic Bookkeeper…
- The Strategic Bookkeeper Podcast
B2 | EP 146.A Chapter 1 — Welcome to The Bookkeeping Practice Blueprint [The Bookkeeping Practice Blueprint by Jeannie Savage]
Welcome to The Bookkeeping Practice Blueprint — the book designed to take you from knowing what to do to actually doing it. Where The Strategic Bookkeeper…
- The Strategic Bookkeeper Podcast
B1 | EP 145.I Chapter 8 — The Strength of Teams [The Strategic Bookkeeper by Jeannie Savage]
Welcome to The Strategic Bookkeeper, the book that sparked a global movement and transformed how bookkeepers build thriving, profitable practices 💫 Each…
- The Strategic Bookkeeper Podcast
B1 | EP 145.H Chapter 7 — The Beauty of Systems [The Strategic Bookkeeper by Jeannie Savage]
Welcome to The Strategic Bookkeeper, the book that sparked a global movement and transformed how bookkeepers build thriving, profitable practices 💫 Each…
- The Strategic Bookkeeper Podcast
B1 | EP 145.G Chapter 6 — The Joy of Succession [The Strategic Bookkeeper by Jeannie Savage]
Welcome to The Strategic Bookkeeper, the book that sparked a global movement and transformed how bookkeepers build thriving, profitable practices 💫 Each…
- The Strategic Bookkeeper Podcast
B1 | EP 145.F Chapter 5 — The Process of Conversion [The Strategic Bookkeeper by Jeannie Savage]
Welcome to The Strategic Bookkeeper, the book that sparked a global movement and transformed how bookkeepers build thriving, profitable practices 💫 Each…
- The Strategic Bookkeeper Podcast
B1 | EP 145.E Chapter 4 (Part 2) — The Power of Client Attraction [The Strategic Bookkeeper by Jeannie Savage]
Welcome to The Strategic Bookkeeper, the book that sparked a global movement and transformed how bookkeepers build thriving, profitable practices 💫 Each…
- The Strategic Bookkeeper Podcast
B1 | EP 145.D Chapter 4 (Part 1) — The Power of Client Attraction [The Strategic Bookkeeper by Jeannie Savage]
Welcome to The Strategic Bookkeeper, the book that sparked a global movement and transformed how bookkeepers build thriving, profitable practices 💫 Each…
- The Strategic Bookkeeper Podcast
B1 | EP 145.C Chapter 3 — Your Menu [The Strategic Bookkeeper by Jeannie Savage]
Welcome to The Strategic Bookkeeper, the book that sparked a global movement and transformed how bookkeepers build thriving, profitable practices 💫 Each…
- The Strategic Bookkeeper Podcast
B1 | EP 145.B Chapter 2 — Your Brand [The Strategic Bookkeeper by Jeannie Savage]
Welcome to The Strategic Bookkeeper, the book that sparked a global movement and transformed how bookkeepers build thriving, profitable practices 💫 Each…
- The Strategic Bookkeeper Podcast
B1 | EP 145.A Chapter 1 — Welcome To Becoming A Strategic Bookkeeper [The Strategic Bookkeeper by Jeannie Savage]
Welcome to The Strategic Bookkeeper, the book that sparked a global movement and transformed how bookkeepers build thriving, profitable practices 💫 Each…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP144 - Let the system do the selling
Jeannie used to believe great sellers were born that way — confident, charismatic, effortless. Then she discovered the truth: The best sellers aren’t “good at…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP143 - Creating & Curating the Customer Experience
Most bookkeepers think growth comes from big, dramatic changes. Truth is, it rarely does. It comes from the tiny, almost invisible moments your clients notice…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP142 - The Pink Elephant in the room
🐘 There’s a pink elephant in a tutu dancing through the bookkeeping industry… and no one’s talking about it. So Jeannie did. 👇 Join Jeannie on this week’s…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP141 - Planning for 2026 (Part 2)
Ever notice how easy it is to power through tasks… but much harder to stop and decide what you actually want? Part 1 gave you the “napkin plan.” Part 2 closes…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP140 - Planning for 2026 (Part 1)
Feeling like 2025 has flown by and you’re still catching your breath? Take a moment to pause — to reflect on what worked, what didn’t, and what you truly want…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP139 - How to Turn Cashflow into Your Next Advisory Win with Colin Hewitt
Ever had a client say, “But I’ve still got money in the bank — how can I be broke?” We’ve all been there — sitting across from a client who’s doing their best…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP138 - From Booked But Broken to Thriving: Julianna's Story
Ever raised your prices and waited for the backlash that never came? That was Julianna’s story — and it completely changed her business. She stopped selling…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP137 - The Hero's Journey with Marianne Davies
What’s harder than starting a bookkeeping practice? Starting again — after 20 years. That’s exactly what Marianne Davies did. She walked away from the chaos…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP136 - Michelle Irwin's Story: A Growing Bookkeeper in the TSB Tribe
Michelle thought a “secure job” meant safety — until she realised it was the thing holding her back. Fast-forward seven months: she’s grown her own bookkeeping…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP135 - My Story
🚦 Every bookkeeper faces a choice. Take the long, exhausting road I once did… …or take the shortcut to profit and freedom. When I started my practice, I made…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP134 - 10 Factors for Success
🚨 Bookkeepers: Skills + clients aren’t enough. That’s the harsh truth Jeannie discovered in her first year of practice — her “baptism of fire.” She thought…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP133 - The Bookkeeping Practice Blueprint Workshop
Every bookkeeper fits into one of four archetypes: ➡️ Startup or Growing ➡️ Busy/Booked but Broken ➡️ Scaling Which one are you? And more importantly — how do…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP132 - How Strategic Bookkeepers Scale Profit and Time with Advisory & Automation
At XeroCon last week, Jeannie dropped a truth bomb: bookkeeping alone will never give you the income or lifestyle you deserve. She’s seen it firsthand —…
The Strategic Bookkeeper PodcastThe Strategic Bookkeeper - EP131 - What is your giving strategy? With Paul Dunn
Some guests don’t just join the podcast — they redefine the conversation. And this week’s guest, Paul Dunn, does exactly that. 🙌 Paul has shaped the accounting…