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The Strategic Bookkeeper - EP153 - The Six Pillars of Persuasion
Ever notice how some client conversations just… go nowhere?
Most bookkeepers don’t actually struggle with selling — they struggle with being understood.
Join Jeannie in this week’s episode of The Strategic Bookkeeper Podcast as she dives into the Six Pillars of Persuasion — the underlying psychology that explains why some conversations convert effortlessly… and others fall flat.
When these pillars are missing:
👀 Clients hesitate
🤔 Price becomes the focus
❌ You start “explaining harder” instead of converting
This isn’t marketing theory.
It’s human behaviour.
And this episode will help you see…
The skinny
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