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The Strategic Bookkeeper - EP176 - Perceived Value vs Actual Value
How does a product go from ZERO sales to becoming a worldwide sensation, without changing a single thing about the product? 🤔
There's a fascinating marketing story I love sharing about a now-popular invention that nobody wanted to buy... until one simple change that turned everything around.
The secret? It wasn't the product itself, but how people perceived its value.
Because people don't automatically recognise value just because it's there — something I've seen time and again in the bookkeeping profession.
In this week's episode of The Strategic Bookkeeper Podcast, I share what this…
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