Shows / Plot Your Content: The next chapter for your marketing and business
Plot Your Content: The next chapter for your marketing and business
If you’re a solopreneur or small business owner who’s overthinking every Instagram post, constantly wondering what to create next, wish you were off social media more, and feeling exhausted by how much space marketing takes up in your life, you’re in the right place. Even if you’ve been creating content for years and technically know what to post, showing up consistently can still feel like a struggle. You’re tired, frustrated, and you’d rather sit down with your favourite book or romcom than…
Episodes
- Plot Your Content: The next chapter for your marketing and business
Episode 62: High Vibe Women Recap, and in-person events
I was at the October High Vibe Women event in Hamilton and once again came away with the reminder that connection, in-person, when possible, can't be beat. I'm…
- Plot Your Content: The next chapter for your marketing and business
Episode 61: Blogging and the C.A.R method for all content
I think small business owners create too much content or feel like they have to be creating more which leads to feeling overwhelmed. It's one of the reasons I…
- Plot Your Content: The next chapter for your marketing and business
Episode 60: Is time always the issue when it comes to marketing and content creation?
After reviewing my July Instagram insights, I had a revelation. I hadn't been posting much and yet I had more time in July than usual. It started to make me…
- Plot Your Content: The next chapter for your marketing and business
Episode 59: I hate genAI, but maybe you don't. Let's chat about it.
It's no secret that I don't love generative AI. As a creative, it's theft and is highly problematic. But I'm an entrepreneur and recognize that there are many…
- Plot Your Content: The next chapter for your marketing and business
Episode 58 planning content in the summer slowing down but not stopping your marketing
If you are feeling overwhelmed about content marketing in the summer for your business, while you are busy with the kids or planning vacations or just enjoying…
- Plot Your Content: The next chapter for your marketing and business
episode 57: How to audit your content - 3 places to look and update ASAP
There are some simple shifts you can make to your own content that will have an impact. Here are 3 places small business owners and solopreneurs can audit and…
- Plot Your Content: The next chapter for your marketing and business
Episode 56: Content Creation for Brick and Mortar/Market/Product businesses
If you have a main street storefront, are a brick and mortar, have products, or attend markets to sell your goods, you may find that business and content…
- Plot Your Content: The next chapter for your marketing and business
Episode 55: The secret to your DMs on Instagram as a small business owner
If you DM people does it increase reach? The head of Instagram says no. BUT that doesn't mean DMs aren't a crucial part to your marketing plan. It's the ONE…
- Plot Your Content: The next chapter for your marketing and business
Episode 54: Behind the Scenes of an in-person event (Ottawa Content Field Trip Workshop)
What's it like putting together an event? Here's how the Content Field Trip came together, what it focuses on, and how you can attend the next one! Here's…
- Plot Your Content: The next chapter for your marketing and business
Episode 53: Using Threads for your business (what strategy do you need?)
So you keep hearing about Threads and want to use it for your business. Does it work for everyone? What strategic approach should you take? In this episode, I…
- Plot Your Content: The next chapter for your marketing and business
Episode 52: Some content will fail, some is working harder than you think
Not all content will be successful, but you have to figure out what the actual definition of success is. In this episode, I share why failing content is okay…
- Plot Your Content: The next chapter for your marketing and business
Episode 51: Not all content and marketing advice is for you and your business
You need to customize your approach to marketing and content creation. You are constantly told what to do for your business: Best practices, hot takes, trendy…
- Plot Your Content: The next chapter for your marketing and business
Episode 50: Your content needs a WHY (do this to figure out what it is)
Your content needs a why. Why are you sharing this? Why does your audience care? Why do you need to share this now? Intentional content creation is more…
- Plot Your Content: The next chapter for your marketing and business
Episode 49: Attending Events - How being Offline Impacts your business Online
In this episode, Rebecca talks about events, networking and otherwise, and the importance of connecting your offline presence with your online. The online step…
- Plot Your Content: The next chapter for your marketing and business
Episode 48: You aren't an influencer, so stop comparing: Custom content planning for solopreneurs
If you are a small business owner or solopreneur, content creation probably wasn't on your list of things you thought you'd be doing. Marketing, yes, but the…
- Plot Your Content: The next chapter for your marketing and business
Episode 47: When you are stuck scrolling: Content and the value of your time
Content takes time, and your time has value. Before you overthink it, and play the comparison game with how 'easy' it seems for others, listen to this episode…
- Plot Your Content: The next chapter for your marketing and business
Episode 46: Is a podcast your next big content asset?
Thinking of starting a podcast? In this episode, I walk you through some ways to use podcasting as a part of your overall content strategy. I share some…
- Plot Your Content: The next chapter for your marketing and business
Episode 45: Year end review of the top podcast episodes (and why they connect to solopreneurs)
What were the top Plot Your Content episodes this year based on downloads? And why do I think they were the popular ones? In this episode, the last one of…
- Plot Your Content: The next chapter for your marketing and business
Episode 44: Review your 2025 content so you can plan for 2026
As you reflect on your business in 2025, and make plans for 2026, it's the perfect time to consider your content strategy and how it worked for you this year…
- Plot Your Content: The next chapter for your marketing and business
Episode 43: Entrepreneurs using LinkedIn: What are the benefits and how to use it?
Thinking about using LinkedIn but aren't sure how? Haven't been thinking about using LinkedIn but are curious how other entrepreneurs are posting there and if…
- Plot Your Content: The next chapter for your marketing and business
Episode 42 [part 4 of 4] Branding and Your Content: What's next?
Let's wrap up the Branding and Your Content series with a quick reflection about what all this means, and how you may find yourself considering a brand…
- Plot Your Content: The next chapter for your marketing and business
Episode 41 [part 3 of 4] Branding and Your Content: What are the pitfalls, problems and considerations needed to rebrand?
Rebranding isn't always perfect. There's a time and money investment that is usually needed and you want to ensure you are thinking about what your goals for…
- Plot Your Content: The next chapter for your marketing and business
Episode 40: [2 of 4] Branding and Your Content - How to use your branding to help with content
If you rebrand, how can you use those brand assets and new found clarity to help create content that connects? In Part 2 of this series, I share ways a rebrand…
- Plot Your Content: The next chapter for your marketing and business
Episode 39: [Part 1 of 4] Branding and Your Content - Why and Why now?
With my new branding out in the world - that includes a new website, business cards, name for this podcast, newsletter templates and more, I wanted to share…
- Plot Your Content: The next chapter for your marketing and business
Episode 38: Networking is a vibe: Recent events and planning ahead
Recently, I attended two events out of town: High Vibe Women and a Work Wives Brunch. Both were in the Burlington, Ontario area and both were such a great…
- Plot Your Content: The next chapter for your marketing and business
The Ten Count is now Plot Your Content! Listen to the trailer
The Ten Count is now Plot Your Content: A podcast for entrepreneurs looking for actionable support when it comes to marketing, business and beyond. I wanted to…
- Plot Your Content: The next chapter for your marketing and business
Episode 37: Motherhood, business and the importance of saying no [guest episode]
In this episode, I'm sharing a replay of the This Mother Means Business episode with Laura Sinclair where I was a guest. We chatted about building a business…
- Plot Your Content: The next chapter for your marketing and business
Episode 36: Publishing a book and using it as content: Writing, marketing and more [guest episode]
This is a replay of an episode of Jodi Brandon's Write, Publish, Market podcast. In it, we chat about the power and strategy behind long-form content for…
- Plot Your Content: The next chapter for your marketing and business
Episode 35: 3 steps to do this week to audit your own content and make changes
This is a mini workshop episode with 3 steps you can take this week to audit and update your content - or messaging. Listen to find out what to focus on so you…
- Plot Your Content: The next chapter for your marketing and business
Episode 34: Behind the scenes of my own content strategy and planning
Want to hear how I've been working hard behind the scenes on my own business and content? In this episode, I break down what's been happening during my 'quiet'…
- Plot Your Content: The next chapter for your marketing and business
Episode 33: When you can't track your content's success
Do you every think about the content you are making that is performing well and yet you can't track it? Dark Social, or those hidden messages that you can't…
- Plot Your Content: The next chapter for your marketing and business
Episode 32: Two ways to get more visible (how it worked for me this summer)
Recently, I had two opportunities come my way. Listen to this episode to find out how I secured both of them and what you should consider for your brand and…
- Plot Your Content: The next chapter for your marketing and business
Episode 31: Reusing and repurposing your content to save time and reinforce messaging
All entrepreneurs should have a content reusing/repurposing plan all year long, but it's especially helpful when you are taking vacation time, have family…
- Plot Your Content: The next chapter for your marketing and business
REPLAY: Planning your summer as an entrepreneur
In this replay episode, I share tips on managing your calendar during the summer as an entrepreneur, especially if you have family commitments or are…
- Plot Your Content: The next chapter for your marketing and business
Episode 30: What to do when you are having trouble creating content
If you are finding creating content difficult, there are a few things that could be at play (beyond how difficult it is to create during hard times in life and…
- Plot Your Content: The next chapter for your marketing and business
Episode 29: Finding your business voice
It's impossible to figure out who we are in business and what we want when there are so many voices telling us what the next 'best thing' is in business, what…
- Plot Your Content: The next chapter for your marketing and business
Episode 28: My thoughts on using AI in your business
It's not perfect, but here are some of my thoughts about using generative AI. There are so many reasons why your human touch is still important in your…
- Plot Your Content: The next chapter for your marketing and business
Epsiode 27: Sales, Content, and Finding what works for us
Do you struggling finding the balance between selling and creating content? There is a way to merge both and in this episode I offer tips on how you can change…
- Plot Your Content: The next chapter for your marketing and business
Episode 26: Hello, I'm Networking: How events in-person help your business and content
Networking events and in-person workshops or conferences can be an investment of time and money, but are they worth it? In this episode, I discuss the value of…
- Plot Your Content: The next chapter for your marketing and business
Episode 25: Prioritizing your to-do list (and when to stop doing it alone)
Your to-do list is never ending. As business owners, there's always something more we can do. Instead of just doing stuff for the sake of it, it's time to look…
- Plot Your Content: The next chapter for your marketing and business
Episode 24: THIS is what you need to do this week
When creating content or making strategy plans for your business, are you doing this one thing? Spoiler alert: It's taking action. Plans are great, but without…
- Plot Your Content: The next chapter for your marketing and business
Episode 23: How to become the expert/leader/go-to for your business
Ready to position yourself as THE expert or thought leader in your business industry? Want more people referring you and saying your name and the solution you…
- Plot Your Content: The next chapter for your marketing and business
Episode 22: Stop Comparing. Do This Instead.
Are you comparing your content creation and output to other businesses? In this episode, I'm going to convince you it's time to stop comparing, teach you what…
- Plot Your Content: The next chapter for your marketing and business
Episode 21: Setting up your newsletter (what to consider as you begin)
Are you ready to create a newsletter? Not sure where to begin or what to include? In this episode, I cover how to start your newsletter, what platform I…
- Plot Your Content: The next chapter for your marketing and business
Episode 20: What to know before you start your blog
Have you been thinking about starting a blog for your business? In this episode, I continue the conversation about why I think long-form content should be a…
- Plot Your Content: The next chapter for your marketing and business
Episode 19: Long-form content - what your blog can do for you
So what is it about long-form content, like a blog, that I like? Listen as I share reasons why we want to refocus some of our attention away from social and…
- Plot Your Content: The next chapter for your marketing and business
Episode 18: Beyond Social Media - what's next
It's a new year! Let's make this year the one where you look at content completely, and beyond social media. Chat with me on Instagram @bitofmomsense Book a…
- Plot Your Content: The next chapter for your marketing and business
Episode 17: Year end review, 2025 content thoughts
As we wrap up the year, I'm looking back over my own business content, and suggesting some things I wish we would stop doing in 2025 (and some content pieces I…
- Plot Your Content: The next chapter for your marketing and business
Episode 16: Data and content: Revenue, insights and analytics and your content strategy
Let's chat numbers. Your insights, analytics and revenue goals will influence your content strategy. In this episode I explain how to look at your data before…
- Plot Your Content: The next chapter for your marketing and business
Episode 15: Taking a Content Pause for the Holidays (creating less content)
How do you take a content pause? With the holidays coming up you likely want to take a break and not feel like you are creating content all the time - if the…
- Plot Your Content: The next chapter for your marketing and business
Episode 14: Forget 'time management'. Try this instead
Time management, calendar blocking, to-do lists and more are great; they us keep organized and on task to meet our goals. But what happens when life changes…
- Plot Your Content: The next chapter for your marketing and business
Episode 13: How to connect your content to your goal setting
Before you set goals for 2025 and the rest of this year, know how your content is going to connect to them. Once you understand how they work together, you'll…
- Plot Your Content: The next chapter for your marketing and business
Episode 12: Three important things to consider for Black Friday sale content
Planning a Black Friday sale? Have you thought about how that changes your content approach? In this episode, I discuss 3 things to consider when it comes to…
- Plot Your Content: The next chapter for your marketing and business
Episode 11: Is there such a thing as too much free content
Something that has always come up when it comes to content is - 'am I giving away too much for free'? In this episode I break down my thoughts about this, how…
- Plot Your Content: The next chapter for your marketing and business
Episode 10: Content can't always be a hero (when it comes to sales)
Are there no sales because of your content, or because of something else? In this episode I chat about where to look, and actions to take, based on data when…
- Plot Your Content: The next chapter for your marketing and business
Episode 8: How to use guest speaking content
When you are a guest on someone else’s content (blog post, podcast guest, speaker at an event), how can you use that for your own content? In this episode I…
- Plot Your Content: The next chapter for your marketing and business
Episode 7: Sharing educational content on Instagram (yes, all businesses have it)
Is there still a place for educational content on Instagram? Think about carousels, or Reels with info, or even static posts? Yes, I believe there is. Listen…
- Plot Your Content: The next chapter for your marketing and business
Episode 6: 3 tools/apps to help with content creation
In this episode I chat about how I'm using 3 apps/tools to help with my content creation (other than Canva). Find out how you can too! Sign up for my…
- Plot Your Content: The next chapter for your marketing and business
Episode 5: We are consuming too much content (and it's affecting how you create)
I think we consume so much content (too much) and it affects the way we create our own content for our business. Find out what I mean, and some suggestions on…
- Plot Your Content: The next chapter for your marketing and business
Episode 4: Summer Slump or Success? How your calendar helps
With the summer approaching, a lot of us are preparing to reduce our business work hours, travel with family, and manage child care with kids at home out of…