Episode 52: Some content will fail, some is working harder than you think

Plot Your Content: The next chapter for your marketing and business · Apr 14, 2026 · 10m

Not all content will be successful, but you have to figure out what the actual definition of success is.

In this episode, I share why failing content is okay (and what you can learn from it), as well as why some 'failed' content is actually working harder than you know: Long-form content, social media marketing, and visibility efforts all have different goals, and reasons for being. Knowing this will help you create better.

I also talk about what to look for when testing and trying new things (one post is not enough data to make decisions about!)

Chat with me on Instagram @bitofmomsense

Book…