Episode 51: Not all content and marketing advice is for you and your business

Plot Your Content: The next chapter for your marketing and business · Apr 2, 2026 · 7m

You need to customize your approach to marketing and content creation. You are constantly told what to do for your business: Best practices, hot takes, trendy tips, the 'sure thing' to help you grow. Marketing advice is constant and it takes a skill to sift through all of it to find what works for you and your business. An online digital marketing business will have different needs and marketing plans than a brick and mortar store. A service based business will be different than a product based business.

In this episode, I try to share how to consider this advice as optional only and how it's…