Latest / Plot Your Content: The next chapter for your marketing and business
Episode 48: You aren't an influencer, so stop comparing: Custom content planning for solopreneurs
If you are a small business owner or solopreneur, content creation probably wasn't on your list of things you thought you'd be doing. Marketing, yes, but the world of content has changed and evolved and our presence on social media apps goes beyond posting a photo or text thought from time to time.
In this episode, I chat about how to reframe your content approach when you find yourself comparing your business and brand presence on social media to those of influencers, and ways to take a more sustainable approach to your content creation and planning.
Mentioned in the episode is my free…
The skinny
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