Shows / Weirdly Effective: How Creative Businesses Build Experiences
Weirdly Effective: How Creative Businesses Build Experiences
Weirdly Effective is a podcast about the weird and wonderful strategies creative businesses use to delight and grow their audiences, and why they work.
Episodes
Weirdly Effective: How Creative Businesses Build ExperiencesZuzu Turned a Painting Launch Into an Email Detective Story
Zuzu found a mysterious note in a café, and her email subscribers wrote in warning her not to follow it. It was actually a painting launch. Visual artist and…
Weirdly Effective: How Creative Businesses Build ExperiencesGrow Disrupt Sold $12K Tickets With Banana Bread
50 boxes of homemade banana bread. 10 seats at $12,000 each. Sold out in two weeks. Stephanie Scheller of Grow Disrupt explains why. Stephanie runs Grow…
Weirdly Effective: How Creative Businesses Build ExperiencesGravesco Pottery Uses a Mug to Create Lifelong Customers
Her customers start with one mug. Then a second, then one as a gift, then the companion bowl. Rebecca Prowse of Gravesco Pottery mapped that journey on…
Weirdly Effective: How Creative Businesses Build ExperiencesArielle Nissenblatt’s 30-Day Challenge Added 1,000 Subscribers
1,000 new newsletter subscribers and 350 new Slack members — all from a free 30-day challenge Arielle Nissenblatt ran on a "fly by the seat of my pants" plan…
Weirdly Effective: How Creative Businesses Build ExperiencesMegan Eckman Grew Sales 150% by Designing for Roller Derby Librarians
The year I stopped designing for "everyone" and started designing for one specific person, a roller derby librarian, my embroidery kit business grew 150%. This…
- Weirdly Effective: How Creative Businesses Build Experiences
Weirdly Effective — Trailer
Some businesses sell a product. Others build a whole experience around it: the Kickstarter people won’t stop talking about, the community that organically…