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Grow Disrupt Sold $12K Tickets With Banana Bread

50 boxes of homemade banana bread. 10 seats at $12,000 each. Sold out in two weeks. Stephanie Scheller of Grow Disrupt explains why.

Stephanie runs Grow Disrupt, which makes events and adventure kits for ADHD entrepreneurs. To fill a luxury working vacation with Jesse Cole of the Savannah Bananas, she skipped the sales pitch. Instead, she mailed hand-picked prospects a glossy day-by-day magazine, a loaf of fancy banana bread, and a banana stress toy. Nearly everyone reached out, most posted about it unprompted, and the event sold out. It took her two afternoons of baking and an hour of…

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