Latest / Weirdly Effective: How Creative Businesses Build Experiences
Megan Eckman Grew Sales 150% by Designing for Roller Derby Librarians
The year I stopped designing for "everyone" and started designing for one specific person, a roller derby librarian, my embroidery kit business grew 150%.
This is the only solo episode of Weirdly Effective, and it's an origin story. Starting from miniatures, historical reenactments, and the moment I realized people would pay real money for earwax-flavored jelly beans, I've built 11 businesses. That includes an illustration studio, PopLush Embroidery (and its subscription clubs that kept people sane through COVID), Fat Cap, and PDX Spellbound. Every one of them taught me the same lesson: when…
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