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Zuzu Turned a Painting Launch Into an Email Detective Story
Zuzu found a mysterious note in a café, and her email subscribers wrote in warning her not to follow it. It was actually a painting launch.
Visual artist and YouTuber Zuzu wanted to have fun while launching The Flourishing, a collection of paintings about leaving the UK and rebuilding her life in Copenhagen. So she turned her newsletter into a photo-essay detective story. There's a note falling out of a book, a handmade matchbook, a love poem hidden behind a photo, and a treasure map that leads to a gallery. People still talk about it, and it now lives on her site as an evergreen experience…
The skinny
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