Shows / Authors' Allies
Authors' Allies
For the past decade, I've worked closely with authors and noticed that independent authors often struggle to get exposure compared to traditionally published authors. This led me to start the Authors Allies Roundtable, a membership designed to help indie authors build their marketing skills piece by piece. From Facebook vlog to here, Books and Brew is now the Authors' Allies podcast, we'll be sharing tips and tricks for book promotion and interviewing talented authors. Be sure to subscribe and…
Episodes
Authors' AlliesWhy Do I Feel Guilty for Resting? Ep 54
Why do I feel guilty for resting? If you're an indie author who can't sit on the couch without hearing "you should be writing," and then can't write a word…
Authors' AlliesBook Event Tips for Indie Authors: What Works & What Doesn't Ep 53
Thinking about doing a book signing, a bookstore reading, or a big author event? Wondering what really happens behind the table? For the first time on the…
Authors' Allies52 Why Every AI Flyer Looks the Same (And How to Fix Yours in 4 Minutes)
Ever scroll through Facebook and think the same designer made every flyer? There's a good chance that designer was ChatGPT. In this first-ever slide-show…
Authors' Allies7 Book Trends Authors Need NOW
Author marketing changes fast...but that doesn’t mean you need to chase every new platform, strategy, or shiny object that comes along. 📚✨In this episode of…
Authors' Allies50: How to Verify Your Publishing Offers (Before It's Too Late)
Stop falling for author scams. Learn how to verify publishing offers and protect your manuscript from predatory marketing pitches.That email in your inbox…
Authors' Allies49 Getting More Amazon Sales
If your book is sitting on Amazon wondering why nobody is buying it, this episode is for you. Amazon optimization can sound technical and intimidating, but it…
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48 Make Your Book Marketing Work Harder: The Content Loop for Authors
Your Content Doesn't End... It Loops. You hit publish... and then what? If your content disappears into the internet after a day or two, you're leaving…
Authors' Allies47. The Content Marketing Framework Most Authors Quit Before Reaching
Episode Summary This is the practical follow-up to Episode 46, where we made the case for why content repurposing is one of the most powerful growth strategies…
Authors' Allies46: Authors are Making this $ Mistake
Publishing your content is not the finish line — it's the starting line. In this episode, Rebecca Paciorek breaks down one of the most quietly costly mistakes…
Authors' Allies45. Author Platforms Aren't Enough in 2026
If the old launch playbook has been losing its magic lately, you're not imagining it. The days of exhausting yourself with a high-pressure, one-week launch…
Authors' Allies44. The Book Launch Mistake Burning Authors Out!
Most authors treat their book launch like a spotlight — bright, intense, and short-lived. But what if that framing is exactly what's burning you out and…
Authors' Allies43 The #1 Mistake Authors Make With Time Management
In this episode, Rebecca Paciorek is sharing part of a live teaching session from inside the Authors’ Allies RoundTable membership. We’re talking about…
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42: Don't Apologize for A Break!
In this heartfelt episode, Rebecca Paciorek shares personal insights about navigating grief, mental health, and the importance of prioritizing life over…
Authors' Allies41: 7 Systems Every Author Needs to Run a Real Book Business
Many authors feel overwhelmed not because they lack talent or motivation, but because their processes are scattered across notebooks, browser tabs, and random…
Authors' Allies40: Author Monthly Reset: Goals, Energy Cycles, and a Little Practical Magic
In this episode, Rebecca shares her “Woo Is You” monthly planning system, a practical blend of personal energy awareness, business and life goals, and simple…
Authors' Allies39: Total Eclipse of the Plot
In this episode, Rebecca Paciorek discusses how authors can harness the energy of eclipse season to enhance their creativity. She explores the psychological…
Authors' Allies38: Jinxing Your Book? Author Rituals Explained
In this episode, Rebecca Hallbach Paciorek explores the intersection of writing rituals and superstitions among authors. She discusses how these practices can…
Authors' Allies37: Stop OVERmarketing Your Book
Your Book Is the Best Marketing You Can Do If you’re an author who feels overwhelmed by marketing, this episode is your permission slip to simplify. In this…
Authors' Allies36: Planning Your Social Content- The Easy Way
Feeling stuck every time you go to post on social media? Same… 😂 In this quick, cozy episode of Books and Brew, I’m sharing my simple system for planning…
Authors' Allies35: Write More, Stress Less: The Simple Intention Routine for Consistent Author Progress
Do you tell yourself you just need more time, more motivation, or more willpower? In this episode of Authors’ Allies, Rebecca sits down with success and…
Authors' Allies34: How Authors Get Booked on Podcasts (and What Gets You Deleted Fast)
Want more visibility without living on social media? Podcast guesting is one of the fastest ways for authors to grow an audience, build trust, and increase…
Authors' Allies33: Author's Guide to Goal Setting: Make Your Year Count
In this episode of the Authors Allies podcast, Rebecca Hallbach Paciorek discusses effective annual planning and goal setting for authors. She emphasizes the…
Authors' Allies32: Book Marketing Predictions 2026
In this episode of Authors Allies, Rebecca Paciorek discusses the evolving landscape of book marketing for 2026. She emphasizes the importance of authors…
Authors' Allies31: Twelve Marketing Rituals Every Indie Author Should Do Before 2026
In this episode of the Authors Allies podcast, Rebecca Hallbach Paciorek introduces the 'Ink and Intention' initiative, designed to help indie authors prepare…
Authors' Allies30: Stop Wasting Your Writing Retreats: 10 Prep Steps Every Indie Author Needs
In this episode of the Authors Allies podcast, Rebecca discusses how to prepare for a virtual writing retreat. She emphasizes the importance of clarity in…
Authors' Allies29: Authors Are Entrepreneurs
In this short conversation, Rebecca Paciorek discusses the dual role of authors as entrepreneurs, emphasizing the importance of marketing in the writing…
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28: Authors: Are You Building Passive Income or Avoiding Your Backlist?
🎧 Book Bites: Passive Income Isn’t Passive — Let’s Be Real About That In this quick coffee chat, Rebecca unpacks what “passive income” really means for authors…
Authors' Allies27: Holiday Ideas for Authors
The holidays are coming fast—and if you’ve ever wished you could sell more books without feeling like you’re screaming into the social media abyss, this…
Authors' Allies26: Authors- Use AI for Life Tasks and More
AI Isn’t Cheating: How to Use It to Simplify Your Author Life This week on Authors’ Allies, Rebecca sits down with The Time-Savvy Mom herself — Martha Brown —…
Authors' Allies25: From Setbacks to Spark: Losing 100 Pounds, Finding My Voice, and Helping Authors Win
This conversation was originally recorded for Kari Lowe’s podcast, She Ignites—and she graciously allowed us to share it here on Authors Allies so my listeners…
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24: Don’t Be a Turkey: Why Thanksgiving Might Not Be the Best Time to Launch Your Book
Thinking about launching your book during Thanksgiving week? You might want to hold that cranberry sauce. In this Authors Allies Book Bites episode, host…
Authors' Allies23: The Woo Is Real: Soul Scribing, Spirit Guides & Writing with Joy
with The Joyful Oracle, Sue Penney Bergman In this heartfelt, high-vibe conversation, Rebecca welcomes Sue Penney Bergman, also known as The Joyful Oracle, to…
Authors' Allies22: New Readers, New Sales: What to Do When Engagement Drops
Summary:Every author faces it eventually—the moment when your audience just isn’t engaging like they used to. Don’t panic! This episode breaks down why…
Authors' Allies21: The Brain Fog Fix (BFF): 10 Real-Life Systems to Help You Focus, Organize, and Feel Accomplished
✨ Episode Summary: In this empowering and refreshingly honest episode, Rebecca shares her top 10 real-life systems that help her stay focused, organized, and…
Authors' Allies20: From Struggles to Stories with Patrice M. Miller
In this inspiring episode, I sit down with Patrice M. Miller, a woman who embodies resilience, wisdom, and the kind of quiet strength that changes lives…
Authors' Allies19: Amazon Secrets Every Indie Author Needs to Know
In this episode of the Authors’ Allies Podcast, Rebecca pulls back the curtain on Amazon’s algorithm and reveals how to make your book stand out in a crowded…
Authors' Allies18: Unlocking Pinterest for Authors
In this episode of Authors’ Allies, Rebecca Hallbach Paciorek discusses the benefits of using Pinterest as a marketing tool for authors. She highlights the…
Authors' Allies17: Finding Joy, Fiction, and California Stars with Author Carlie Yates
✨ Episode Summary: In this heartfelt and laughter-filled episode, I sit down with Carlie Yates—aka That One Writer Chick—to talk about her writing journey, her…
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16: Visibility without Pressure: Simple Strategies for Authors
In this jam-packed episode of the Authors’ Allies Podcast, we’re talking about the kind of visibility that actually grows your author business — not just the…
Authors' Allies15: Honoring Austin: Sloths, Storytelling & the Joy of Curiosity with Tammy Gegel
In this heartfelt and inspiring episode, Rebecca sits down with children’s author Tammy Gegel, the creative force behind KC Gegel Publications. A former…
Authors' Allies14: Promo Stacking: The Book Marketing Strategy You Didn’t Know You Needed
In this episode, we’re pulling back the curtain on one of the most powerful, underutilized marketing strategies for authors: promo stacking. Recorded live at a…
Authors' Allies13: Authors NEED to Use AI (Here’s Why)
Feeling torn about using AI in your author business? You're not alone. In today’s spicy episode, Rebecca tackles the controversial topic of how authors can…
Authors' Allies12: Get Your Books Into Libraries: Insider Secrets from a Librarian & Author
In this episode of the Authors’ Allies podcast, host Rebecca Paciorek welcomes the multi-talented Cari Dubiel — librarian, author, editor, and mindfulness…
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11: Empowering 1M Moms to Achieve Financial Freedom with Nellie Corriveau
In this episode of Authors’ Allies, host Rebecca Hallbach Paciorek introduces Nellie Corriveau, the founder and CEO of the Wealthy Mama Movement and author of…
Authors' Allies10: Connecting with Readers: The Power and Impact of Author Visibility
In today's episode of Authors' Allies,things are a little different. I'm thrilled to be in the spotlight as I'm interviewed by my visibility mentor, Crissy…
Authors' Allies9: From Medical Pathology to Children's Books: Halina Schafer's Inspiring Journey Across Three Careers
In this episode of Authors Allies, host Rebecca Paciorek is joined by Halina Schafer, an inspiring author with a unique background in medical pathology, social…
Authors' Allies8: Breaking Down Author Branding: Steps to Align Your Voice and Visuals
Welcome to the Authors Allies podcast. Today, I dive into the crucial topic of branding for authors, a vital step on your literary journey. I'll break down the…
Authors' Allies7: It's Never Too Late to Flourish: Laurel Hurst's Story of Healing
Welcome to this episode of Authors’ Allies. In today's show, host Rebecca Paciorek sits down with the remarkable Laurel Hurst, who transitioned from…
Authors' Allies6: Exploring Queer Fiction and Building Community with Arden Coutts
Welcome to another exciting episode of Authors' Allies Podcast! In today's episode, host Rebecca Paciorek dives deep into the world of queer fiction with her…
Authors' Allies5: Brewing Success: Dr. Tracy Shroyer's Path to Authorship and Career Growth
In today's episode, we are diving into the world of books (and brew) with a very special guest, Dr. Tracy Shroyer. Tracy is a business professor, career coach…
Authors' Allies4: Maximizing Author Success: Strategies for Annual Planning and Promotions
Welcome to the Authors Allies podcast! In this episode, host Rebecca Paciorek kicks off 2025 by sharing her annual promotional planning system to help authors…
Authors' Allies3: BONUS: Private Podcast Episodes
This bonus collection is the private podcast that we offer on our website. It is a companion to our FREE e-book, 10 Steps To The Ultimate Book Marketing Plan…
Authors' Allies2: Three Essential Strategies to Skyrocket Your Book Sales This Year
Welcome to the Books and Brew podcast! (Now, Authors' Allies) In today's episode, host Rebecca Paciorek shares her top three actionable tips for authors to…
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1: Promoting Indie Authors & Publishing
Authors' Allies started as Books & Brew on Rebecca's Facebook page. It is the podcast for authors and people that help authors promote their books. Rebecca…