44. The Book Launch Mistake Burning Authors Out!
Most authors treat their book launch like a spotlight — bright, intense, and short-lived. But what if that framing is exactly what's burning you out and leaving your book behind?
In this episode, we're dismantling one of the most damaging myths in the author world: that a book launch is a moment. It's not. It's a long game storyline. And your book? It's a living asset — not a one-time announcement.
We talk through why the "10 frantic days" approach fails authors, what a sustainable launch actually looks like across three distinct phases, and the one mindset shift that changes how you relate…
The skinny
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