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Latest / Authors' Allies

22: New Readers, New Sales: What to Do When Engagement Drops

Summary:Every author faces it eventually—the moment when your audience just isn’t engaging like they used to. Don’t panic! This episode breaks down why audience engagement naturally shifts and what you can do to branch out to new readers. From BookFunnel bundles and newsletter swaps, to guest podcasting, influencer outreach, and testing paid ads, Rebecca shares practical and budget-friendly strategies to help you expand your bubble and revive your book sales.

What You’ll Learn in This Episode:

Why audience engagement dips (and why it’s normal)

How to collaborate with other authors using…

The skinny

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