Shows / In Other Words
In Other Words
Episodes
In Other WordsFormer Crayola CMO on why brand recognition doesn’t create an iconic global brand
Victoria Lozano spent 17 years helping Crayola grow beyond products into experiences, entertainment, and global licensing. In 2025, she was recognized among…
In Other WordsA language CEO, 20 years in, now building his own AI
Sean Hopwood founded Day Translations in 2007 without a computer or taking outside investment. Nearly two decades later, the company works with more than…
In Other WordsMastercard’s former CMCO on dropping the brand name
How confident would you be removing your company's name from its logo? Raja Rajamannar tested recognition across 26 countries before making that call at…
In Other WordsHow a CMO prepares for a world beyond search
Your next customer might hire someone through an AI assistant and never visit your website. Thumbtack's first-ever CMO Llibert Argerich joins In Other Words to…
In Other WordsWhen a billion users don’t think as one audience
Nandagopal Rajan, CEO of Indian Express Digital, grew a 30-person basement team into a 550-person operation reaching over 100 million monthly visitors across…
In Other WordsOperating in 70+ countries with zero room for error
Terrence Wiggins is a Peripheral Marketing Leader at Cordis Corporation, bringing over two decades of MedTech marketing expertise. He explores what brand means…
In Other WordsThe cost of being misunderstood
Tamara Tirják spent a decade leading global content at Frontier Developments, the studio behind Planet Zoo, Planet Coaster, and Jurassic World Evolution. The…
In Other WordsWho’s accountable when AI rewrites the rules
Dr. Eva-Marie Muller-Stuler is the Founder and CEO of The Hummingbird Group and former EY and IBM AI leader. Named World's Best Data Scientist in 2020, she…
In Other WordsWhat 12,000 technology decision makers taught one tech advisor
Building tech internally? Scott Kinka calls it a hamster wheel you can never get off. In this episode of In Other Words, Scott shares why build vs. buy matters…
In Other WordsWhat Fortnite taught Fortune 100 CEOs about their global customers
In this special CEO-to-CEO edition of In Other Words, Phrase CEO Georg Ell sits down with Cathy Hackl, CEO of Future Dynamics, Nokia's Futurist-in-Residence…
In Other WordsBuy or build? The decision you can’t afford to get wrong
Elaine Barsoom, former Nike AI innovation lead and Venture Partner at Silicon Foundry, examines the decisions that define how global brands scale technology…
In Other WordsBolt-on or built-in? Rethinking international growth
In conversation with Jason Hemingway, Kevin explorest what changes when you treat global growth as an operating principle from the start, where AI is opening…
In Other WordsDavid Aaker on the 5Bs of modern branding
Host Jason Hemingway sits down with David Aaker to discuss how branding has evolved since the scanner-data-driven 1980s, why the pressure for short-term…
In Other WordsThe leadership gap holding back enterprise AI
Raf Postepski, Senior Director at Alvarez & Marsal, joins host Jason Hemingway to ask a question most boards haven't confronted yet. If AI is commoditizing…
In Other WordsAarron Spinley on CX’s $10 trillion blind spot
Aarron Spinley, co-founder of the Field Bell Institute and author of The Customering Method, joins host Jason Hemingway to challenge some of the most widely…
In Other WordsBuilding a scalable content engine for global growth
Chris Dell, former leader of Booking.com’s global content organization, joins host Jason Hemingway to explore the hidden operating system behind global scale…