Former Crayola CMO on why brand recognition doesn’t create an iconic global brand
Victoria Lozano spent 17 years helping Crayola grow beyond products into experiences, entertainment, and global licensing. In 2025, she was recognized among Forbes’ 50 Entrepreneurial CMOs and named Fast Company’s CMO of the Year. She explores how a household name builds brand authority with audiences as different as a five-year-old and a retail buyer.
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