Bolt-on or built-in? Rethinking international growth
In conversation with Jason Hemingway, Kevin explorest what changes when you treat global growth as an operating principle from the start, where AI is opening markets that were never economically viable before, and why localization teams need to stop counting words and start telling a revenue story. The post Bolt-on or built-in? Rethinking international growth appeared first on Phrase.
The skinny
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