Shows / Affiliate Marketing For Lenders
Affiliate Marketing For Lenders
This Podcast is for consumer lenders who want to grow their affiliate marketing programs. It’s hosted by Carlos Caro, a successful marketing agency founder and former fintech executive. Prior to founding New Market Growth, Carlos was a General Manager and Head Of Business Development at Credit Karma, Head of Customer Acquisition at Caribou, and a former leader in Capital One’s credit card business. NMG focuses on helping lenders build and optimize affiliate programs, and Carlos is here to share…
Episodes
Affiliate Marketing For LendersE012 - Tim Hong, CPO at MoneyLion
Today we chat with Tim Hong, the Chief Product Officer at MoneyLion. He walks us through a partnership they’ve built with Plaid and other data providers to…
Affiliate Marketing For LendersE011 - Cash Flow Underwriting
I’m starting to worry that we don’t have an economically viable way to distribute cash flow underwriting (CFU) products to consumers. In today’s episode, we…
Affiliate Marketing For LendersE010 - New Market Growth
Today, we discuss the backstory behind my marketing agency, New Market Growth. I’ll share my background working in affiliate marketing at a connected home…
Affiliate Marketing For LendersE009 - Measurement
Today, we discuss high-level principles for your affiliate measurement (analytics) strategy. We’ll cover the 2 big questions your dashboards should be…
Affiliate Marketing For LendersE008 - Common Struggles
Today, we discuss the most common reasons that lenders don’t hit their volume, account quality, and growth goals in the affiliate channel. Based on Carlos’…
Affiliate Marketing For LendersE007 - Operational Maturity Pt 2
Today, we continue to discuss the 4 levels of Operational Maturity in affiliate marketing for lenders. We’ll go deep on 301 and 401 levels and wrap up with…
Affiliate Marketing For LendersE006 - Operational Maturity
Today, we introduce the 4 levels of Operational Maturity in affiliate marketing for lenders. We’ll go deep on 101 and 201 levels. The 301 and 401 levels will…
Affiliate Marketing For LendersE005 - Levers
Episode 005: Today, we discuss the marketing levers lenders have at their disposal to improve the performance of their affiliate marketing campaigns. We’ll…
Affiliate Marketing For LendersE004 - Where To Play & Host Models
Episode 004: Today, we tackle two simple, but important questions. The first: “What affiliates should I partner with?” And the second, “Where should I host my…
Affiliate Marketing For LendersE003 - Why Play
Episode 003: Today, we tackle a big, foundational question. “Why should I bother promoting my lending products in affiliate channels?” We cover: Size of…
Affiliate Marketing For LendersE002 - The Game
Episode 002: In this episode, we describe affiliate marketing for lenders with tangible examples. From there, we talk through the dynamics of the affiliate…
Affiliate Marketing For LendersE001 - Introduction
Banks spend billions of dollars per year advertising in affiliate channels. It’s a complex, high-stakes game, and I’m here to guide you through it. If you’re a…