E003 - Why Play

Affiliate Marketing For Lenders · Aug 4, 2024 · 25m

Episode 003: Today, we tackle a big, foundational question. “Why should I bother promoting my lending products in affiliate channels?”

We cover:

Size of publicly traded affiliate networks

How many consumer loans are opened per year on affiliate networks

Why your CMO, CPO, CRO, and CFO should care

A 60-second elevator pitch for your CEO

Timestamps:

(00:43) Why Invest in Affiliate Marketing? (01:22) Affiliate Channel Scale From Public Filings (05:08) What % Of Acquisition Volume Comes From Affiliates? (06:14) Convincing Your Org to Invest in Affiliate Marketing (08:01) Benefits for Different…