E005 - Levers

Affiliate Marketing For Lenders · Sep 5, 2024 · 35m

Episode 005: Today, we discuss the marketing levers lenders have at their disposal to improve the performance of their affiliate marketing campaigns.

We’ll discuss levers in the following categories:

Eligibility

Impressions/placements

Click-through rate

Application rate

Approval rate

Funding rate

CPA/Payouts

Timestamps:

(00:54) Recapping previous episodes

(01:50) A big misconception

(03:02) Key levers

(09:30) CTR

(18:37) Application rate

(21:35) Approval rate

(27:09) Funding rate

(29:49) CPAs / payouts

(31:43) Conclusion and final thoughts

Where to find Carlos:

LinkedIn

Twitter/X

References…