E008 - Common Struggles

Affiliate Marketing For Lenders · Sep 18, 2024 · 21m

Today, we discuss the most common reasons that lenders don’t hit their volume, account quality, and growth goals in the affiliate channel. Based on Carlos’ experience talking to lenders in his affiliate marketing agency, New Market Growth.

Common struggles:

Cross-functional dysfunction

Model misalignment

(Non)compliance

Application friction

Mispricing

Access to big affiliates

Concentration

Cold starts

Lack of differentiation

CPA game

Thinking it’s easy

Timestamps:

(00:00) Common Struggles in Affiliate Marketing (03:00) Reason 1: Lack of Cross-Functional Effort (04:54) Reason 2: Misaligned…