Shows / Green Side Up
Green Side Up
Welcome to "Green Side Up: Tackling Entrepreneurial Weeds in Landscaping and Tree Care." Join hosts Jason Lee & Jordan Upcavage, a battle-tested landscaper, and a tree whisperer, as they peel back the layers of small business ownership in the green industry. Get ready for raw stories from the trenches, navigating unpredictable weather, managing demanding clients, and conquering the challenges that define entrepreneurial journeys. Whether you're knee-deep in the dirt or just planting your seeds…
Episodes
- Green Side Up
Ep 147. Jeffrey Scott on Scaling, Recruiting, and Financial Mastery
Recorded live at the Equip Expo in Louisville, this episode of The Green Side Up features business coach and industry consultant Jeffrey Scott discussing how…
- Green Side Up
Ep 146. Making the Shift: Why Adam Cottrell Chose Landscape Maintenance
On this episode of the Green Side Up Podcast, Jason and Jordan welcome Adam Cottrell of Eco Maintenance, a Vancouver-based landscaping company. Adam shares why…
- Green Side Up
Ep 145. Pricing for Profit: Debris, Fuel, and the Bottom Line
In this episode of the Green Side Up Podcast, Jordan and Jason dig into the numbers behind debris hauling, including a nine-week cost review that revealed a…
- Green Side Up
Ep 144. Rain Delays, Real Numbers, and the Winter Work Puzzle
On this episode of Green Side Up, Jordan and Jason talk through the realities of running a landscape and tree-care business—from analyzing debris-hauling costs…
- Green Side Up
Ep 143. Making the Schedule Work: Emergency Jobs, Big Contracts, and Busy Seasons
In this episode, Jason Lee and Jordan catch up on the realities of running tree care and landscape businesses during a busy—and unpredictable—season. They…
- Green Side Up
Ep 142. Trench Talk Tactics: Flat Rate, CRMs, and Social Media That Actually Converts
In this episode of Green Side Up, Jason and Jordan sit down for part two with Kevin Battistoni of Hunter Irrigation to dig deeper into what it takes to build a…
- Green Side Up
Ep 141. Rising Tides and Real Numbers: Peer Groups, Pricing, and Profit in the Green Industry
In this episode of the Green Side Up Podcast, Jason and Jordan sit down live at the Landscape Show 2026 in the Hunter Irrigation studio with Kevin from Hunter…
- Green Side Up
Ep 140. If You're Not Appearing, You're Disappearing
In this episode of Green Side Up, Jason and Jordan riff on late-summer grind, momentum, and why "if you're not appearing, you're disappearing" in the Green…
- Green Side Up
Ep 139. Get More Customers in Less Time: Marketing and Money Talk with Tony Bass
In this episode of the Green Side Up podcast, Jason and Jordan sit down with industry veteran Tony Bass of Super Lawn Trucks live from the Landscape Show in…
- Green Side Up
Ep 138. Speed to Lead: How Small Landscape Companies Win with AI and Smart Marketing
In this live episode of the Green Side Up Podcast from the Landscape Show 2026 inside the Super Lawn Truck Studios, Jason and Jordan sit down with Vanessa…
- Green Side Up
Ep 137. Cease & Desist
In this episode of the Greenside Up podcast, Jason and Jordan catch up after a hectic summer of family time, vacations, and getting "back in the saddle" at…
- Green Side Up
Ep 136. The Stories That Started the Podcast
This week, we are taking you back to where the Green Side Up Podcast began. In this original first episode, Jason and Jordan introduce themselves, share the…
- Green Side Up
Ep 135. From Popcorn to $42M: Building a Sales Engine with Neal Glatt
In this episode, Jason and Jordan sit down with Neal Glatt of Neal Glatt Sales and Strategy for a deep dive into what it really takes to build a…
- Green Side Up
Ep 134. How We Approach Commercial Bids and Government Cheese.
In this episode of the Green Side Up Podcast, Jason and Jordan open with a fun recap of Dollywood—great landscaping, real shade, and a memorable potty-training…
- Green Side Up
Ep 133. Side Hustles, Lawn Care, and Kress Robots
In this late-night episode of the Green Side Up Podcast, Jason sits down in Orlando with Mike Garvey of the Side Hustle Squad Podcast for a wide-ranging…
- Green Side Up
Ep 132. Bar Graphs, Barge Fireworks, and Building Trust in Your Brand
In this episode, Jason and Jordan kick things off with post–Fourth of July stories, from eight-inch mortars and a professional fireworks barge to the…
- Green Side Up
Ep 131. How to Control: Snails, Fungi, and Administrative Tasks
In this episode of The Green Side Up Podcast, Jason and Jordan cover a full slate of real-world green industry challenges and opportunities. Jason breaks down…
- Green Side Up
Ep 130. From Castrating Cows to Carbon‑Smart Soils: Biochar with Zack Farr
In this episode of the Greenside Up Podcast, Jordan and Jason sit down with Zack Farr, third-generation citrus grower, redneck entrepreneur, and co-founder of…
- Green Side Up
Ep 129. Selling Knowledge, Not Just Tree Work with Marti Machado
In this episode of the Greenside Up Podcast, Jordan and the team sit down with ISA Certified Arborist Marti Machado to trace his journey from hustling tree…
- Green Side Up
Ep 128. Can You Really Take a Vacation When You Own the Business?
In this Vacation Edition of the Greenside Up Podcast, Jordan and Jason catch up from the road—Jordan broadcasting from a family beach trip on Florida's…
- Green Side Up
Ep 127. From Pitchford Design to Wilcox Nursery: Zack's Leap from Operator to Owner
In this episode of Green Side Up, Jordan and Jason sit down with Zack Pitchford, owner of Wilcox Nursery & Landscape in Largo, Florida, to unpack his…
- Green Side Up
Ep 126. The Permaloc Playbook: From Steel to Aluminum
In this episode of the Green Side Up Podcast, Jason Lee and co-host Jordan Upcavage sit down with Mark Cohen of Permaloc to explore how aluminum edging has…
- Green Side Up
Ep 125. Family Business to Destination Company: Jeffrey Scott on Building Better Landscape Firms
In this episode of the Greenside Up Podcast, Jason and Jordan sit down in Tampa with renowned green-industry consultant Jeffrey Scott to unpack his journey…
- Green Side Up
Ep 124. Big Bids, Busy Seasons: Navigating Growth in the Green Industry
In this episode, Jason and Jordan catch up on a busy season in the landscape business, comparing lead flow, close rates, and what's really driving sales in…
- Green Side Up
Ep 123. Partnership Done Right: Luke & Justin's Blueprint for Sky Palm Studios
In this episode of the Green Side Up podcast, Jason andJordan hit the road to Gainesville, Florida to record at the impressive new home of Sky Palm Studios…
- Green Side Up
Ep 122. Soil, Sprouts, and Moonlighting in Cedar Key
In this episode of Welcome to Green Sign Up, Jordan and Jason start with some early-morning banter about The Curse of Oak Island before diving into real-world…
- Green Side Up
Ep 121. DSL, Drum Circles, and Deep Roots: How Erin Found the Green Industry
This episode of the Green Side Up Podcast is a lively, story-packed conversation featuring Jordan, Jason, and returning guest Erin Alvarez. The trio starts…
- Green Side Up
Ep 120. Sharpen Your Axe!
In this episode of Green Side Up, Jordan Upcavage and Jason Lee welcome Kristoffer Rasmussen—certified arborist, safety professional, auditor, educator, and…
- Green Side Up
Ep 119. Pounding Trees with Sauce: MitoGrow Boosters That Actually Work
In this episode, Jordan and Jason share real-world results from high-rate MitoGrow applications on stressed live oaks, sports fields, and problem…
- Green Side Up
Ep 118. Spring Doesn't Create Operational Problems in Tree Care — It Exposes Them.
Today's episode captures a Business Solutions webinar hosted by the Tree Care Industry Association (TCIA), featuring insights from landscaping and tree service…
- Green Side Up
Ep 117. Pretzel Pavers, Protected Trees & Process: Building a Smarter Operation
In this episode, Jordan and Jason dive into real-world production, consulting, and systems work in their green industry businesses. Jordan breaks down a 7,000…
- Green Side Up
Ep 116. Work Mullets, Dashcams, and Keeping Your Schedule Sane
In this episode, Jordan and Jason kick things off with light banter—Spanish greetings, coffee, "Zoom mullets," and Jordan's upcoming New York trip—before…
- Green Side Up
Ep 115. Selling Smarter: On-Site Sales, SOPs, and Running Lean
In this episode of the Greenside Up Podcast, Jason and Jordan continue their deep dive into real-world sales processes for landscape and tree care businesses…
- Green Side Up
Ep 114. Scripts, Systems, and Sexy Proposals: Upgrading Your Sales Process
In this episode of Green Side Up, Jordan and Jason kick off with some laughs and then dive into the real meat: tightening up your landscape sales process from…
- Green Side Up
Ep 113. The First Annual Landscape Rodeo: A Full Rodeo Recap
In this episode of the Green Side Up Podcast, Jason and Jordan sit down with guest Erin Alvarez to recap the first annual Landscape Rodeo at Ancient City…
- Green Side Up
Ep 112. From Fanboy to BDM: Eric's Gravely Journey and Growth Playbook
In this Valentine's Day episode of the Green Side Up podcast, Jason and Jordan are back in the "bunker of love" with special guest Eric, Business Development…
- Green Side Up
Ep 111. Kicking off 2026: Water Main Craters, Lost HOAs, and Marketing ROI
In this pre-sunrise episode, Jordan and Jason kick off 2026 with a candid look at what's current in their tree and landscape businesses. They recap January's…
- Green Side Up
Ep 110. Blood Serums, Big Pharma & Big Trees: Andrew Fucarino Joins Independent Tree Service
In this episode of the Green Side Up podcast, Jordan and Jason talk with longtime friend Andrew "Duck Fisherman" Fucarino about his unusual path from…
- Green Side Up
Ep 109. Roths, 401(k)s & SIMPLE IRAs: Retirement Game Plan for Blue‑Collar Pros
In this episode of the Green Side Up Podcast, Jason and Jordan sit down in person with Danny Gutcher of KASE Wealth Advisors for a deep dive into money…
- Green Side Up
Ep 108. Wheelies, Skid Steers, and Backpack Blowers: The Landscape Rodeo
In this episode, Jordan and Jason go behind the scenes of the inaugural Landscape Rodeo in St. Augustine, Florida—fresh off the front page of Lawn & Landscape…
- Green Side Up
Ep 107. Profit Builder Breakdown: Pricing, Profit & Growth for Tree and Landscape Pros
Jordan and Jason link up in Tampa to recap a big week in the Green Industry. They share details on the upcoming Landscape Rodeo and Media Day at Ancient City…
- Green Side Up
Ep 106. Granum: Mark Sedgley's Merger of SingleOps, LMN, and Greenius
In this episode of Green Side Up, hosts Jordan and Jason sit down in Louisville with Mark Sedgley, CEO of Granum (the merger of LMN, SingleOps, and Greenius)…
- Green Side Up
Ep 105. From Bushmaster to Baker: Scaling a 300‑Employee Landscape Company
In this episode of Green Side Up, Jason and Jordan sit down with Ryan Hudson, General Manager of Baker Commercial Landscaping – Tampa, for a candid, funny look…
- Green Side Up
Ep 104. Entrepreneurship Isn't A Fairytale: Lessons From 2025
In this Christmas episode of Green Side Up, Jason and Jordan mix holiday banter with a candid year-end business recap. They talk about family trips, zero-turn…
- Green Side Up
Ep 103. Internet Wizardry, Jambalaya, and Leveling Up Your Business
In this episode of the Green Side Up Podcast, Jason calls in from the SkyFrog shop kitchen while cooking a 10‑gallon pot of jambalaya for the year‑end party…
- Green Side Up
Ep 102. Busy but Broke: Fixing Your Pricing with the Million Dollar Landscaper
In this episode of Green Side Up, Jordan and Jason sit down with Scott from the Million Dollar Landscaper podcast to talk about why so many landscape and tree…
- Green Side Up
Ep 101. Landscaping Unfiltered: From Canada to the EQUIP Expo
Get behind the scenes at Equip Expo with this lively episode recorded in the Super Lawn Truck Studios! Mike and Chad, from Not Our Finest Hour Podcast, join…
- Green Side Up
Ep 100. Shaking Up Success: Craft Cocktails, Tough Jobs, and Hard-Earned Wisdom
Join Jason, Jordan, and Rob Duvall as they sip espresso martinis and dive into a lively, insightful conversation about their journeys in the landscaping…
- Green Side Up
Ep 99. Winning Is In The Long Game: Current Struggles At SkyFrog And Independent Tree
Join us for a special in-person recording of the Green Side Up podcast, live from the Great Southern Tree Conference at the Hilton! In this episode, your hosts…
- Green Side Up
Ep 98. Scaling Up Smart: Joey Coberly on Building Better Lawn & Landscape Businesses
Dive into a lively episode of the Green Side Up podcast as hosts Jason and Jordan welcome special guest Joey Coberly, founder of Landscaping Bookkeeper and…
- Green Side Up
Ep 97. Edutainment in Entrepreneurship: Mark Masseo's Story of Growth and Guidance
Join us for an inspiring episode of the Green Side Up podcast recorded live from Equip in Louisville, Kentucky! This episode dives deep into the journey of…
- Green Side Up
Ep 96. EQUIP Expo Debrief and the $500 Google Review Challenge
Dive into an action-packed episode as Jason and Jordan share their candid debrief of the Equip Expo experience in Louisville, Kentucky. Hear first hand stories…
- Green Side Up
Ep 95. LiveSwitch: Work Smarter, Not Harder
Join us for a lively conversation with James Hatfield, Chief Revenue Officer of Live Switch, as we explore how technology is transforming the Green Industry…
- Green Side Up
Ep 94. Procrastination, Pickups, and the Pursuit of Growth
Get ready for a lively, story-packed episode! Join Jason and his co-host as they prepare for the Equip Expo in Louisville and candidly share the pitfalls of…
- Green Side Up
Ep 93. Seasonal Hustle: Surviving Slowdowns, Sagas, and Surprises
Join Jason and Jordan for an action-packed, early-morning episode recorded in the dark—literally! The guys dive into the ups and downs of running a landscaping…
- Green Side Up
Ep 92. Scammed and Slammed: Don't Drink and Drive
Join Jason and Jordan as they kick off another early-morning episode live from the Sky Frog Kitchen. This week, the Green Side Up Podcast dives into lively…
- Green Side Up
Ep 91. Poopin' on the Clock, Bar Golf, and Swamp Stories
Join Jordan and Jason for a candid, entertaining episode of the Green Side Up Podcast! They tackle the realities of managing a crew (including some hilarious…
- Green Side Up
Ep 90. 5 Marketing Mistakes Green Industry Entrepreneurs are Making
Unlock the secrets to marketing success in the Green Industry with this insightful episode featuring Rob Murray, co-founder and CEO of Intrigue Media. Recorded…
- Green Side Up
Ep 89. Alligators, Expos, and ICE Deportation
Join Jason and Jordan for a lively early-morning episode of the Green Side Up Podcast! This week, the duo dives deep into the upcoming Landscape Rodeo event in…
- Green Side Up
Ep 88. Cultivating Success: The Williams Nursery Story
Jordan reconnects with his college roommate, Justin Williams, at the Landscape Show in Orlando for a lively and insightful episode of the Green Side Up…