Ep 104. Entrepreneurship Isn't A Fairytale: Lessons From 2025
In this Christmas episode of Green Side Up, Jason and Jordan mix holiday banter with a candid year-end business recap. They talk about family trips, zero-turn barrel racing, raccoons in dumpsters, and then get real about 2025: slowdowns, layoffs, experiments with marketing, LiveSwitch video estimates, and dialing in plant health care. The core of the conversation is sales—close rates, how much money they're leaving on the table, splitting sales from operations, and why 2026 will be all about sales training and written processes. It's an honest look at how messy, painful, and rewarding…
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