Shows / The Route To Revenue
The Route To Revenue
At The Route to Revenue, we believe recurring revenue is the engine that drives freedom, stability, and growth in home service businesses. Our mission is to share real, practical strategies from entrepreneurs who are in the trenches not theory, not hype. Too much misinformation is being spread in our industry, and it's holding business owners back. We're here to change that. Through open conversations, real-world experiences, and proven tactics, we want to help fellow home service entrepreneurs…
Episodes
- The Route To Revenue
Stop Paying for Leads: Build a Referral Machine Instead
Most home service businesses spend too much time and money chasing new leads while overlooking the most profitable growth strategy they already have: their…
- The Route To Revenue
How to Make Your Home Service Business Stand Out From Competitors
When every home service company offers the same thing, customers start comparing prices, and that can turn your business into a race to the bottom. If you're…
- The Route To Revenue
Why Customers Choose Your Competitors (It's Not Just Price)
When every home service company looks the same, why should customers choose yours? As competition grows in industries like bin cleaning, HVAC, plumbing, lawn…
- The Route To Revenue
The Virtual Assistant Every Home Service Business Needs
Most business owners think hiring a virtual assistant is about answering emails or handling administrative tasks. In reality, the right person can become a…
- The Route To Revenue
How Hiring a Virtual Assistant Changed Our Business
Growing a home service business eventually reaches a point where doing everything yourself becomes the biggest bottleneck. In this episode of The Route to…
- The Route To Revenue
How He Built 1,700 Recurring Customers With Just 2 Trucks
What does it actually take to grow a recurring revenue home service business from your first 500 customers to more than 1,700? In Part 2 of our conversation…
- The Route To Revenue
From FedEx Sales Rep to $10K+ Bin Cleaning Contracts: How The Bin Doctor Built a Recurring Revenue Empire
What happens when a corporate sales veteran gets laid off at 50 years old and decides to build a home service business from scratch? In this episode of The…
- The Route To Revenue
Your BEST Customers Are Hiding in Plain Sight (Here's How to Find Them)
Not every customer is created equal. In Part 2 of our conversation with Lisa Magee, the co-founder of Green Can Cleaner reveals why the best marketing strategy…
- The Route To Revenue
Stop Wasting Money on Marketing (Track What Actually Works)
If you're spending money on Facebook ads, Google Ads, postcards, yard signs, or any other marketing but you don't know which ones actually generate paying…
- The Route To Revenue
The ONE Number That Doubles Every Customer's Value
Most home service businesses spend money on marketing without knowing if it's actually making them money. In Part 2 of this episode, Ben Magee and Mike Walker…
- The Route To Revenue
Why Your Marketing Isn't Making You Money (And How to Fix It)
Are you spending money on marketing without knowing if it's actually working? In this episode of The Route to Revenue, Ben Magee and Mike Walker break down the…
- The Route To Revenue
The Goal That Scares You Is Probably the Right One
What if the reason you're not growing your home service business fast enough is that your goals aren't big enough? On this episode of The Route to Revenue, Ben…
- The Route To Revenue
A Listener Said We Were Wrong... So We Called Him LIVE
What happens when one of your listeners publicly disagrees with you? Do you double down, change your mind, or invite them onto the show? In this unique…
- The Route To Revenue
How to Build a $1 Million Home Service Business
Every home service business owner dreams of building a million-dollar company, but very few ever stop to calculate what it actually takes to get there. In this…
- The Route To Revenue
Why Smart Home Service Businesses Plan for Winter Before Summer Ends
Most home service businesses don't fail because they have a bad summer. They struggle because they aren't prepared for what comes next. In this episode of The…
- The Route To Revenue
The Customers You NEED to Fire to Grow Your Business
Growing a home service business isn't just about getting more customers. It's about keeping the right ones. In this episode of The Route to Revenue, Ben and…
- The Route To Revenue
How to Build a Home Service Business That Lasts | Brannon Fowler
Building a successful home service business isn't about buying the biggest truck or chasing every opportunity, it's about making smart decisions that fit your…
- The Route To Revenue
He Turned a Simple Idea Into an Industry-Leading Business | Brannon Fowler
Every successful business starts with someone willing to see an opportunity others overlook. In Part 1 of our conversation with Brannon Fowler, founder of…
- The Route To Revenue
How Top Operators Avoid Costly Breakdowns in Home Service Businesses
What separates successful home service businesses from the ones that struggle to grow? In Part 2 of our conversation with Jason Proctor of Canology, we move…
- The Route To Revenue
How Jason Proctor Built a 10-Truck Bin Cleaning Business From Scratch
What does it take to build one of the most established bin cleaning companies in North America? In this episode of The Route to Revenue, Ben McGee and Mike…
- The Route To Revenue
The Safety Systems Every Home Service Business Needs (Before It's Too Late) - Part 2
Most home service operators think safety is about avoiding DOT fines. Jon Stanley says that's only the beginning. In Part 2 of this conversation, Jon breaks…
- The Route To Revenue
DOT Compliance Myths That Could Cost Your Business Thousands - Part 1
Most home service business owners don't think they're running a trucking company. That's exactly why so many get caught off guard. In Part 1 of this…
- The Route To Revenue
DOT Rules Every Truck Owner Must Know
Most home service operators think DOT compliance only matters for big trucking companies. Ben and Mike thought the same thing… until a routine traffic stop…
- The Route To Revenue
How to Hire WITHOUT Destroying Your Home Service Business
Hiring employees sounds like growth… until you realize it can also create stress, chaos, burnout, and expensive mistakes. In this episode of The Route to…
- The Route To Revenue
The Route IS the Revenue: Why Some Home Service Routes Print Cash
Most home service businesses think growth means getting more customers. Ben Magee and Mike Walker argue the opposite. In this episode of The Route to Revenue…
- The Route To Revenue
The Biggest Facebook Group Mistakes Home Service Owners Make
Most home service owners are using Facebook groups completely wrong. In this episode of The Route to Revenue, Ben and Mike break down the biggest mistakes…
- The Route To Revenue
5 Myths About Starting a Home Service Business
Starting a home service business sounds simple… until reality hits. In this episode of The Route to Revenue, Ben Magee and Mike Walker break down the biggest…
- The Route To Revenue
How to Price Your Business for Real Profit
Most home service business owners think they have a pricing problem… but what they really have is a profit problem. In this episode of The Route to Revenue…
- The Route To Revenue
The Exit Strategy Most Home Service Owners Ignore (Until It’s Too Late)
Most home service owners never think about their exit… until it’s too late. In this episode, we break down what actually makes a business sellable and why so…
- The Route To Revenue
You Don’t Have a Lead Problem… You Have a Churn Problem
Most home service businesses think they have a lead generation problem… but in reality, they’re losing money on the back end. In this episode, we break down…
- The Route To Revenue
Why Most Home Service Businesses Are Undercharging
Most home service business owners aren’t losing money because they lack customers… they’re losing money because they’re charging wrong. In this episode of The…
- The Route To Revenue
Why Most Home Service Owners Stay Broke (And How to Fix It)
Most home service business owners are doing one thing wrong… and it’s costing them profit every single month. In this episode, we break down the Profit First…
- The Route To Revenue
Why Customer Service Is Your Biggest Competitive Advantage
Customer service isn’t just a “nice to have” it’s the real competitive advantage in home service businesses. In this episode, Ben and Mike break down what…
- The Route To Revenue
Same Day vs Next Day? Route Strategy & Pricing Breakdown | FAQ Part 2
In Part 2 of this FAQ series, Ben and Mike break down one of the biggest operational debates in route-based businesses: same-day vs next-day service. They…
- The Route To Revenue
Bin Cleaning FAQ: Truck vs Trailer, Dirty Water, & Service Standards (Part 1)
In this episode of The Route to Revenue, Ben and Mike tackle some of the most frequently asked questions they see in bin cleaning and home service forums. From…
- The Route To Revenue
From Trailer to PTO: How He Built 1,200 Recurring Customers
In this episode of The Route to Revenue, Ben and Mike sit down with Tyler LeBlanc of Delaware Trash Can Cleaning to break down how he grew from a single…
- The Route To Revenue
Why Most Bin Cleaning Businesses Fail in Year One
Starting a bin cleaning business looks simple from the outside. Buy a truck. Get some customers. Scale. But what most new operators don’t realize is how many…
- The Route To Revenue
Why Saying "Yes" to Every Customer Is Costing Your Home Service Business
Most home service businesses don't fail because of demand. They fail because of bad routes, wasted windshield time, and saying yes to customers that should…
- The Route To Revenue
How to Add Revenue Without Breaking Your Core Business
Most home service businesses don't fail because they lack demand, they fail because they chase too many ideas at once. From pressure washing to junk removal to…
- The Route To Revenue
When to Hire Your First Employee in a Home Service Business
Every home service business reaches a breaking point. You're booked solid, working long days, answering calls at night, and wondering if hiring help will save…
The Route To RevenueThe Truth About Google Reviews Most Home Service Owners Miss
Most home service owners treat reviews like a vanity metric instead of what they really are: a powerful driver of trust, pricing leverage, and predictable…
The Route To RevenueWhy Your Home Service Business Can't Run Without a CRM | The Route To Revenue - Ep 5
If your home service business feels disorganized, reactive, or dependent on you remembering everything, the problem isn't hustle, it's systems. Missed calls…
The Route To RevenueWhy SOPs Are the Secret Weapon Behind Scalable Trash Can Cleaning Businesses | The Route To Revenue - Ep 4
If your home service business falls apart when you step away, you don't own a business—you own a job. In this episode of The Route to Revenue, Ben and Mike…
The Route To RevenueHow Recurring Revenue Makes Work-Life Balance Possible | The Route To Revenue - Ep 3
Owning a home service business doesn't mean you get to do whatever you want whenever you want. In this episode, we talk honestly about what "balance" really…
The Route To RevenueHow to Start a Recurring Revenue Home Service the Right Way | The Route To Revenue - Ep 2
Most home service businesses fail before they ever get traction, not because the idea is bad, but because they are started the wrong way. In this episode of…
The Route To RevenueThe Trash Can Cleaning Spark That Started a Recurring Revenue Empire | The Route To Revenue - Ep 1
Every recurring revenue business starts with a story, and in this first episode of The Route to Revenue, we're pulling back the curtain on our lives before…