You Don’t Have a Lead Problem… You Have a Churn Problem
Most home service businesses think they have a lead generation problem… but in reality, they’re losing money on the back end. In this episode, we break down churn, what it actually means for your recurring revenue business, and why even a small percentage of customer loss can quietly destroy your profitability. From failed payments to service breakdowns, we unpack the real reasons customers cancel and what most owners completely overlook.
We also share practical systems to reduce churn, improve retention, and increase lifetime value without relying on more marketing spend. Whether you're…
The skinny
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