Shows / School of Impact
School of Impact
This is the podcast to help online coaches make more money, change more lives and create more impact in this world. This mission is all about getting your message seen, heard and making it impactful. My name is Jason Meland and in the past 8 years, I've grown 3 multiple six figure businesses in the fitness and coaching space... and I'm unpacking everything you need to know to be successful in monetizing your message and growing your business.
Episodes
School of Impact342. 7 Dark Psychology Sales Tricks That Make Clients Buy (Ethically)
This episode breaks down seven widely used dark psychology tactics in sales and marketing, fake scarcity, fear-mongering, shame, flexing, fake rapport, fake…
School of Impact341. I Closed $1.4M in 12 Months. Here's What Most Coaches Get Wrong on Sales Calls.
Most coaches and consultants think they lose deals at the price. They don't. The real killers happen earlier, in the frame, the discovery, the transition, and…
School of Impact340. We Make $138K/Month With One Sales Funnel (You Don't Need More Leads)
A 13-year funnel veteran ranks six client-acquisition funnels for high-ticket coaching and consulting, from worst to best, backed by real revenue numbers from…
School of Impact339. We Make $138K/Month With One Sales Funnel (You Don't Need More Leads)
In this episode, Jason breaks down the exact funnel and messaging strategy behind $138,000 in cash collected in 30 days and $1.9 million in sales over nine…
School of Impact338. High Ticket Closing: 7 Lessons That Made Me $1.4M in 12 Months
Seven lessons from closing $1.4M in sales over the last 12 months. The core message: great sales is diagnosis, not persuasion, your job is to uncover the real…
School of Impact337. How to sell on a webinar (make these 4 sales to convert)
Want to convert more of your ideal clients from every presentation you give? In this episode, Jason breaks down the four sales you need to make inside any…
School of Impact336. How to create content that sells (steal my 3-belief method)
Most creators are stuck in the "friend zone" of content: informative, but not persuasive. In this episode, Jason breaks down the three core beliefs (problem…
School of Impact335. How to sell online coaching in the AI era (shift these 8 beliefs)
In this episode, Jason argues that chasing AI as a get-rich-quick "meta skill" is a mistake, the real leverage lies in mastering influence and sales. He breaks…
School of Impact334. How to attract clients who buy (steal my messaging framework)
Selling in a world flooded with AI-generated information means standing out isn't about having more content, it's about understanding your ideal client's…
School of Impact333. How to explain what you do in 30 seconds (so people say yes).
In this episode, we break down a simple four-step framework to explain what you do in 30 seconds or less in a way that actually converts. You'll learn how to…
School of Impact332. Content that creates buyers, not just followers (my 5-belief system)
This masterclass dives into how to turn your existing content into a true client acquisition engine instead of a vanity-metric machine. Jason walks through a…
School of Impact331. I just failed on American Ninja Warrior (here's how I'm bouncing back)
On this episode, Jason "The Ocean Ninja" Meland recaps his American Ninja Warrior Season 18 run, breaks down what really happened on the Roller Coaster…
School of Impact330. You don't need more leads (you need pre-sold buyers)
This training breaks down why chasing more leads is far less powerful than creating pre-sold buyers from the audience you already have. Using real client case…
School of Impact329. How to create a micro brand that stands out and gets dream clients
In this episode, you'll learn how to build a powerful micro brand that doesn't rely on huge follower counts or viral content, but on a sharp message, a clear…
School of Impact328. Why your content gets likes but no clients (do this instead)
We explore in this episode why generic "how-to" content no longer works in a world where information is commoditized and infinite. The conversation breaks down…
School of Impact327. 5 Day Content Campaign That Turns Followers Into DMs (Steal My System)
In this episode, you'll learn how to stop "posting more" and start running intentional, 3–7 day conversion campaigns that turn your existing audience into…
School of Impact326. How 8 beliefs got me $830k in 8 months (steal my client-language system)
In this episode, we break down how to use your words strategically so that the right people are magnetically drawn to your offers, especially if you sell…
School of Impact325. Tell THESE 4 Stories To Sell Anything (steal them)
Most content teaches tactics, but this episode breaks down why storytelling is the real driver of conversions in the AI era. The conversation dives into how…
School of Impact324. The content + AI System That Gets Me 8-16 Pre-sold Clients/Month (Copy It)
Why are some coaches getting thousands of views but zero clients while others land buyers with a simple post? In this episode, Jason breaks down the real…
School of Impact323. This Content Fix Gets Dream Clients to DM You Pre-sold (steal it)
Stop settling for generic, recycled content and learn how to transform your marketing into a dog whistle that attracts only your dream clients. In this…
School of Impact322. How to Get Coaching Clients Without Cold DMs (3-Step In-Demand System)
In a world flooded with AI-generated content and endless posting, this episode reveals why most online coaches are stuck chasing clients instead of attracting…
School of Impact321. Why Coaches With 2,000 Followers Are Outselling Influencers in 2026 (AI Era Strategy)
In an AI-saturated world where content is cheap and attention is noisy, this episode breaks down why small creators are outselling big influencers. It all…
School of Impact320. How to Build a Micro Brand That Makes $100K/Month In The Ai Era (You Don't Need a Big Audience)
In a world where AI is flooding the internet with endless content, attention is no longer the game: the right attention is. This episode breaks down how…
School of Impact319. This ONE Psychological Trigger Gets Clients To Chase
What if the reason clients aren't buying isn't your offer—but their beliefs? This episode breaks down the powerful psychological trigger of cognitive…
School of Impact318. How to Make Money From Videos (This Strategy Made Me $102K/Month)
Turn a single video into $22K, even $100K, by mastering the one skill most creators miss: it's not about the content itself, but what you say, how you say it…
School of Impact317. I Enrolled 5,000 Clients in the Last 10 Years, Here's How
From surviving a near-death accident to enrolling over 5,000 clients, Jason reveals the one game-changing skill behind his success—shifting beliefs, not just…
School of Impact316. The 7 Step Content Framework That Pre Sells Clients For You Steal My System
In a world flooded with AI-generated content, the real edge isn't more information—it's influence. This episode breaks down how shifting your audience's…
School of Impact315. The One Skill That Makes Coaching Clients Chase YOU (Not the Other Way Around)
Why do some entrepreneurs constantly chase clients while others attract buyers who are already sold? In this episode, the speaker reveals the one skill that…
School of Impact314. This ONE Type of Content Fills Your Calendar With Pre-Sold Buyers
If your content is getting likes, saves, and "this is gold" comments, but your calendar is still empty, you may not have a lead problem at all. In this…
School of Impact313. The Messaging Strategy That Gets Coaching Clients to Come to You (Persuasive Communication)
Most coaches aren't losing because they lack talent, they're losing because they don't know how to communicate in a way that makes people want to buy. This…
School of Impact312. I Studied Cult Leaders to 10X My Coaching Business (Steal This 3-Part Dark Art Persuasion Framework)
Why do some coaches effortlessly enroll clients while more qualified ones struggle? This episode breaks down the Precision Influence Model—revealing how…
School of Impact311. This Content Strategy Turns Strangers into High Ticket Clients in 72 Hours (Steal My System)
Posting content but not booking sales calls? This episode breaks down why information alone no longer converts, and shows how to turn content into a…
School of Impact310. How To Make Content So Good, Clients Throw Money At You 💸
If your content sounds polished but forgettable and keeps attracting likes instead of premium clients, this episode breaks down why being "better" isn't enough…
School of Impact309. How I Doubled My Coaching Sales Using Long-Form Video (Proven Framework)
In this episode, Jason breaks down how he doubled his coaching sales by using a proven long-form video framework that turns viewers into buyers and not just…
School of Impact308. How to Double Your Sales in 2026 (Without More Content or Ads)
If your marketing feels louder but not more effective, the problem isn't your effort, it's your positioning. In this episode, Jason breaks down how evolving…
School of Impact307. You're Not One Ad Away (Here's What Actually Works) with Will Nelson
If you think ads "don't work," this episode will challenge everything you believe about client acquisition. In this conversation, Jason sits down with Will…
School of Impact306. Why Entrepreneurs Burn Out: How Hustle Culture and Hidden Energy Traps Drain You with Spencer Jones
What if burnout isn't caused by doing too much, but by constantly leaking your energy in ways you don't even notice? In this episode of School of Impact, Jason…
School of Impact305. The Hidden Reason Your Business Feels Stuck with Chase Tolleson
This episode explores why most coaching challenges stem from authenticity and nervous-system patterns, not business strategy. Jason and Chase Tolleson explore…
School of Impact304. How to Build a Predictable and Profitable Online Fitness Business with Tobias Young
In this power-packed episode, Jason and Tobias dive deep into the systems, structures, and strategic thinking that truly scale a fitness business, from CRM…
School of Impact303. 3 Levers That Make Scaling Your Business Inevitable (Most Ignore These)
This episode breaks down the three core levers that drive inevitable business growth, these are your mindset, your systems, and your skill sets, revealing how…
School of Impact302. How to Monetize Your Content in 2025 (The Simple Strategy Most Aren't Using)
Most business owners are posting nonstop yet struggling to turn attention into real revenue. This episode breaks down why traditional funnels no longer work…
School of Impact301. The Mental Game of Business (Why Most Entrepreneurs Fail Before They Start)
In this episode, the speaker reveals why most entrepreneurs lose the game long before strategy even matters, arguing that business—like athletics—is ultimately…
School of Impact300. 5 Invisible Elements That Make Your Content Sell (Most Coaches Miss This)
In this episode, you'll discover the five invisible elements that truly drive client attraction, the 93% of communication most coaches ignore. Drawing from…
School of Impact299. 4 Sales You MUST Make in Content to Book More Sales Calls
If your marketing feels loud but ineffective, this episode reveals the four essential sales you must make long before a prospect ever gets on a call—because in…
School of Impact298. AI Won't Replace Coaches… But THIS Will (The Messaging Advantage)
In a world flooded with low-quality AI content, this episode delivers a powerful truth: AI will not replace you, but someone who knows how to blend authentic…
School of Impact297. The Secret to Making ANY Content Convert (Podcasts, Posts, Videos, Emails… EVERYTHING)
This episode breaks down the two principles that let any coach or creator convert from any medium: clear, specific messaging and a simple, strategic conversion…
School of Impact296. Do THIS to Become a Micro-Celebrity in Your Niche (7 Step Authority System)
Want to become a go-to name in your niche without chasing likes or followers? In this episode, Jason reveals a seven-step formula for turning yourself into a…
School of Impact295. How Storytelling Can Grow Your Business Fast (Do This First)
In a world overflowing with content and AI-generated information, what truly sets your brand apart isn't more tips or tactics, it's your story. In this…
School of Impact294. 5 Ways to Turn Content Into Dream Clients (Without Posting More)
Want to turn your content into a magnet for your dream clients? In this episode, Jason reveals how to craft a powerful "hero message" that positions your…
School of Impact293. 3 Levels of Influence That Make You Stand Out and Attract Clients Effortlessly
What truly separates the top 5% from everyone else? In this episode, the speaker reveals the 3 layers of influence that can make you unstoppable in your niche…
School of Impact292. How to Craft Content That Makes Dream Clients Buy (Belief-Shifting 101)
Want to turn your content into a predictable lead machine without burning out on endless posts? In this episode, you'll discover a repeatable seven-step…
School of Impact291. How I'm 3Xing My Coaching Business in 90 Days
What if you could double, or even triple, your business in the next few months by shifting the way you lead, connect, and embody your vision? In this episode…
School of Impact290. This "Think & Grow Rich" Content Strategy Got Me 326 Clients (Steal My Framework)
This episode takes you inside the Belief Cascade Framework, a powerful system designed to shift audience beliefs and inspire action that leads to real results…
School of Impact289. The Content Strategy That Made Me $2.2M (Even with a Small Audience)
Discover the secrets behind building a content strategy that generates consistent, high-quality leads without burning out on endless posting. In this episode…
School of Impact288. Steal My Magic Messaging Framework That Turns Content Into Clients
Have a listen to this episode to discover a powerful messaging shift that can transform the way you attract clients and generate leads.Jasin breaks down why…
School of Impact287. 3 Marketing Lessons I Learned from American Ninja Warrior (That Got Me More Clients)
In this episode, you'll hear how the lessons learned from training for American Ninja Warrior can translate into powerful business growth strategies. From…
School of Impact286. Steal My Magic Messaging Framework That Turns Content Into Clients
Learn to cut through digital noise and generate qualified leads. This episode reveals why most marketing fails and how to stand out by deeply understanding…
School of Impact285. How to Use Your Story to Stand Out, Attract Dream Clients & Sell More Coaching in 2025
Step into this powerful episode of School of Impact and hear a raw, inspiring journey from childhood struggles to building successful businesses, competing on…
School of Impact284. Exactly How I've Signed Up 3000+ Fitness Clients (No Ads, No Cold DMs)
This episode is packed with real insights for coaches, content creators, and entrepreneurs who are ready to stop grinding and start growing with purpose. Learn…
School of Impact283. 5 Game Changing Business Lessons From Shark Tank's Kevin Harrington (2025 Coaching Growth Strategy)
Step into a room full of trailblazing entrepreneurs and learn the transformative lessons straight from the original Shark Tank investor, Kevin Harrington. In…