341. I Closed $1.4M in 12 Months. Here's What Most Coaches Get Wrong on Sales Calls.
Most coaches and consultants think they lose deals at the price. They don't. The real killers happen earlier, in the frame, the discovery, the transition, and even before the call starts. In this episode, we count down the seven most costly mistakes from least to most, with word-for-word scripts to fix each one.
"People believe what they say, not what you tell them."
Hear more about:
Setting the frame before discovery
Letting prospects hear their own cost
Preventing "I need to think about it"
Selling the idea before the program
Grading calls with AI instead of feelings
Transitioning to the…
The skinny
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