335. How to sell online coaching in the AI era (shift these 8 beliefs)

School of Impact · Aug 20, 2026 · 22m

In this episode, Jason argues that chasing AI as a get-rich-quick "meta skill" is a mistake, the real leverage lies in mastering influence and sales. He breaks down the eight core beliefs that shape pre-sold buyers, shares two practical frameworks for belief-shifting content, and shows how these tactics apply across content, webinars, and sales calls.

"The more people are leaning into fakeness, into AI, into they're becoming dumber, they're becoming less skilled, the more you lean into learning how to influence, the more you're not just gonna survive, the more you're going to thrive."

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