328. Why your content gets likes but no clients (do this instead)
We explore in this episode why generic "how-to" content no longer works in a world where information is commoditized and infinite. The conversation breaks down how creators, coaches, and business owners can move from broad, viral-but-broke content to precise messaging that actually generates high-quality leads and buyers. Using vivid analogies like the "megaphone vs. dog whistle," weight loss and business examples, and the idea of 1,000 true fans, the episode shows how specificity, storytelling, and belief-shifting turn content into real demand.
"Generic content optimizes for reach; specific…
The skinny
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