Shows / The Home Care CEO
The Home Care CEO
The Home Care CEO is the official strategy podcast of Home Care Agency Blueprint™ — produced and strategically directed by Scott McKenzie, the nation's leading consultant for non-medical home care agency startups and the man behind 531+ licensed agency launches across all 50 states. This is not a traditional podcast. Each episode features an Executive Roundtable of expert voices — each representing a distinct area of home care agency strategy — engaged in structured, high-signal conversation…
Episodes
The Home Care CEOReferral Velocity: Build Local Partnerships That Deliver Your First 10 Clients in 60 Days
This episode gives serious founders a tactical playbook for building referral-driven client acquisition without expensive ads or franchise sales teams. Drawing…
The Home Care CEOHire Right, Stay Right: Building a 45‑Day Caregiver Recruitment Funnel That Scales
This episode teaches new agency owners how to build a caregiver recruitment and onboarding funnel that transforms hiring from a chronic drain into a…
The Home Care CEOPayroll Runway: Timing Owner Pay, First Payroll, and Medicaid Delays Without Running Out of Cash
Founders stall or burn out not from poor care but from predictable timing mismatches: license issued, first caregiver payroll due, owner draw expectation, and…
The Home Care CEOMinimum Viable Care Package: Design a Launch Service Menu That Pays Payroll
This episode teaches new agency founders exactly how to design a Minimum Viable Care Package (MVCP) — the narrow set of services, shift minimums, and pay bands…
The Home Care CEOPrice Signals: Set Private‑Pay Rates That Cover Payroll, Compliance, and Growth
This episode gives founders a practical, number‑first framework for pricing private‑pay care in your state so you can survive launch and scale without…
The Home Care CEOWhen to Add Medicaid: Sequencing Enrollment Without Derailing Your Launch
Every new home care agency faces the same fork: pursue faster private-pay traction now, or invest weeks/months to enroll as a Medicaid provider and chase…
The Home Care CEOThe First 90 Days After License: A Tactical Playbook to Your First 12 Clients
The first month after you receive your home care license is where most agencies stall — not because they lack clients, but because founders treat regulatory…