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Latest / The Home Care CEO

Minimum Viable Care Package: Design a Launch Service Menu That Pays Payroll

This episode teaches new agency founders exactly how to design a Minimum Viable Care Package (MVCP) — the narrow set of services, shift minimums, and pay bands that let a newly licensed non-medical home care agency cover payroll and reach break-even within the first 60–90 days. Daniel, Claire, and Sophia work through the strategic trade-offs between broad service offerings and operational simplicity, the concrete regulatory constraints that matter (example: California’s Home Care Services Consumer Protection Act requirements for caregiver training and background checks), and the founder…

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