Shows / Mumbrellacast
Mumbrellacast
Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
Episodes
MumbrellacastHow global streaming platforms are thinking local
Media monitoring company iSentia has made six redundancies and a number of staff changes to its commercial team as its share price and market value plummet…
MumbrellacastThe hidden cost of posting profits during a pandemic
The global pandemic had a significant impact on the Australian media and marketing industry, with many businesses forced to put staff on reduced hours and/or…
MumbrellacastIs the age of the combined telco/media company over?
Verizon announced the sale of Verizon Media this week, with private equity firm Apollo Global Management Inc. for US$5 billion. The company will go forward…
MumbrellacastWhat Apple’s latest iOS update means for marketers
This week Apple deployed iOS14.5 - a relatively standard operation for Apple when it comes to its update schedule for iPhones. But this one had some big…
MumbrellacastThe political communications crisis mixed-up in a milkshake
Content Warning: This episode discusses the Government's 'Moving the Line' consent video, and touches on the issues of family violence and sexual assault. For…
Mumbrellacast190 years of The Sydney Morning Herald
It is the 190th anniversary of The Sydney Morning Herald this month, and to mark the event editor Lisa Davies and head of subscribers and growth, Dave Eisman…
MumbrellacastHow do you solve a problem like the pitch process?
Pitch debate reignited this week after World Vision Australia's procurement agency was revealed to be charging interested parties in its media account tender…
Mumbrellacast'Why does marketing spoil everything?'
It's April Fool's Day but have brands lost their edge? After an influx press releases declaring it's a prank before even revealing what the prank is, the team…
MumbrellacastAn alcohol-soaked adland
This week, Mumbrella's Brittney Rigby started a conversation about advertising's alcohol culture with an in-depth feature. In this episode, she discusses the…
MumbrellacastInfluencer marketing is a murky business
Influencer marketing is in the spotlight again, with SBS' The Feed airing a four-part investigation into the industry. The team unpacks some of the shadier…
Mumbrellacast'An exciting year to be covering radio ratings'
International Women's Day took place this week, and to mark the occasion Leo Burnett CEO Melinda Geertz joined the Mumbrellacast to talk about the importance…
MumbrellacastThe biggest job in Australian media
It was a week of CEO appointments. Leading the pack was Mike Sneesby, Hugh Marks' successor for the chief executive job at Nine. Few in the industry were…
MumbrellacastFacebook's backflip, Hugh Marks' final results for Nine, plus Antoinette Lattouf on media diversity
This week, Facebook backtracked on its decision to pull news sharing from Australian users and, with some amendments, the News Media Bargaining Code passed the…
MumbrellacastPublishers sign up to Google Showcase, Seven's financials improve and Facebook pulls news
This week Pearman Media's Steve Allen joined the Mumbrellacast team to breakdown Google Showcase and what it means for publishers as negotiations in the News…
MumbrellacastTV ratings kick off, eyes turn to the Super Bowl ads, and all things in-housing with Lution
TV ratings returned this week, this time with the unusual inclusion of the Australian Open in the official ratings period. After doubt and quarantine crisis…
MumbrellacastSports streaming heats up, Microsoft comes to the rescue, plus Time Out on taking time in
This week, how did Time Out pivot to Time In? Managing director Michael Rodrigues joins the Mumbrellacast to give insight into how a publication that…
MumbrellacastPeople moves, digital ad services under the microscope, plus Starcom's Nick Keenan
It was a week of Google news, and fresh off the back of the Senate's hearing into the News Media Bargaining Code the ACCC released its interim report for the…
MumbrellacastMumbrella's top stories of 2020
On the final Mumbrellacast for the year, the whole team pitches in to count down the top stories of 2020. Popular campaigns came from Menulog and Hungry Jacks…
MumbrellacastKonrad Spilva, first look at the bargaining code, and radio rounds out the year
Ex-Isobar CEO Konrad Spilva joined the Mumbrellacast this week to talk all things, Dentsu, independents and his new business Shadowboxer. Taking a look back at…
MumbrellacastSpecial Group, a takeover bid for WPP AUNZ, and the new Howatson + White
It all kicked off in adland this week. First came the news the WPP plc had made a takeover bid for the rest of the shares in WPP AUNZ. The move would bring the…
Mumbrellacast2Day FM returns to talent, positive signs for ad spend, and TikTok's Brett Armstrong
This week, the latest chapter in 2Day FM's quest for a breakfast team that sticks continued, as it was announced that Hughesy and Ed would be shifting from…
MumbrellacastJens Monsees, agency mergers and Hugh Marks steps down from Nine
This week's Mumbrellacast comes to you straight from Mumbrella360: Reconnected, featuring a chat with WPP AUNZ CEO Jens Monsees. Discussing the progress of his…
MumbrellacastMichael Rebelo on Publicis Liberte, navigating COVID and transforming for the future
This week on the Mumbrellacast, Publicis Groupe AUNZ CEO Michael Rebelo stopped by to reflect on how the group navigated COVID-19. Luckily the business…
MumbrellacastRadio ratings, Isentia’s cyber struggles and PHD CEO Mark Jarrett
This week it’s everything radio as the team look at the results from GfK radio ratings survey seven. In Melbourne, Nine Radio’s 3AW blew critics away with…
MumbrellacastFootball finals, brands choose Trump and inside the Repco deal with Supercars
Over the weekend the AFL and NRL grand finals were played in back-to-back ratings hits. On this week's Mumbrellacast the team discusses the controversial…
MumbrellacastChristmas ads, the talent pool, and everything you need to know about Seven in 2021
This week, Seven rounded out the commercial free-to-air upfronts season, boasting ‘disruption, but in a good way’. After announcing last year it was time to…
MumbrellacastTen in 2021, Russel Howcroft, and 'Holiday here this year' returns
It was the week of Ten's upfronts, giving media buyers an insight into what the network will look like in 2021. Bachelor in Paradise won't be returning next…
MumbrellacastSir Martin Sorrell on dismantling holding companies and his economic outlook
"COVID basically has accelerated the digital transformation at the consumer level, at the media level... and then last but not least at the enterprise level."…
MumbrellacastThe Bachelorette(s) return, Melissa Leong on Junior Masterchef, and indie agencies heat up
This week, Ten's The Bachelorette delivered the lowest-rating premiere in the show's history. Despite the shake-up of the format with sister-bachelorettes, the…
MumbrellacastRichard Curtis on Futurebrand, controversial ads and Bauer's transformation to Are Media
"What's important to me is taking risks, because if we take the right risks, the rewards make it all the more worthwhile." This week the Mumbrellacast team was…
MumbrellacastTonight I'll be eating... industry ageism and sports deals
Kicking off with a bang, Uber Eats and Special Group launched the famous 'Tonight I'll be eating' brand platform into the US this week with help from sci-fi…
MumbrellacastNine in 2021 - everything you need to know
In this week's Mumbrellacast, the team gives you everything you need to know about Nine's upfronts for 2021, including a chat with chief sales officer, Michael…
MumbrellacastControversy from Kyle and Domain, plus TV and ads with Todd Sampson
It was a week of controversy, and the Mumbrellacast kicks off with the king of FM radio, Kyle Sandilands. After last year's comments about the Virgin Mary, he…
MumbrellacastTom Tilley, Ooh and Nova's musical chairs, plus Darrell Lea takes on Cadbury
Kicking off the week, Nova CEO Cathy O'Connor announced her upcoming move to Ooh Media, succeeding Brendon Cook, and seeing chief commercial officer Peter…
MumbrellacastOutbreak at The Masked Singer, killing Captain Risky, and Seven and Nine talk numbers
This week, a COVID-19 outbreak on the set of Ten's The Masked Singer sparked a discussion about whether the entertainment industry should be exempt from…
MumbrellacastGoogle's fearmongering, PR's university problem, and Free TV's Bridget Fair
This week, Google took a stand against the ACCC's News Media Bargaining Code, saying the proposed agreement which would see it pay publishers for news content…
MumbrellacastTen cuts talent and Coles cuts catalogues, plus DDB's Marty O'Halloran
In this week's Mumbrellacast, was it the right move for Ten to line up back to back Bachelor franchises? Sold to viewers as the biggest week in TV for the…
MumbrellacastOsher Günsberg on TV production in a pandemic, mental health and love in lockdown
How do you make a dating show in a pandemic? Osher Günsberg has the answer on this week's Mumbrellacast. Ten is prepping for a double launch of The Masked…
MumbrellacastMichelle Guthrie, a COVID scare at ABC, and tech giants under fire... again
This week's Mumbrellacast features a chat with ex-ABC boss Michelle Guthrie, in which she discusses her take on the latest round of cuts at Australia's public…
MumbrellacastTV ratings under attack, big moves in adland, and the 'biz' of cannabis with Martin Lane
This week, TV ratings came under attack... from ransomware. It's particularly bad timing for Seven as it has not yet learned how the finale of Big Brother…
MumbrellacastBinge's marketing mishap, TikTok kicks the political football, and Triple M on talent controversy
This week, Foxtel's new entertainment streaming service Binge opened a competition for TV fans to write reviews of its content with the opportunity for it to…
MumbrellacastSeven's future, big adland departures and Nine parts ways with Pauline Hanson
Adland made a lot of noise this week: Ben Shepherd resigned from CHE Proximity, Kieran Moore left WPP AUNZ, and Ad Standards released its list of the most…
MumbrellacastJunkee's Tim Duggan, the Geoffrey Rush verdict and does everyone hate Australia's new logo?
This week, Junkee Media's co-founder Tim Duggan joined the Mumbrellacast to chat about the week's news and his new book Cult Status. First up, do you see a…
MumbrellacastABC cuts, Tik Tok gets serious about marketing and comms shadow minister Michelle Rowland
It was a sad week for the ABC. Up to 250 job cuts, the loss of ABC Life and the 7:45 news broadcast. Shadow minister for communications, Michelle Rowland…
MumbrellacastThe job ad of the year, Bauer's last chapter and the Mamamia team
This week on the Mumbrellacast: the job ad creating waves throughout the industry. What started as Dr Mumbo diagnosing problematic language in an ad for a…
MumbrellacastHas Australia missed its Me Too moment? Plus the brains behind Binge
In this week's Mumbrellacast, the team asks has Australia's media industry missed its Me Too moment? The topic comes about after it was announced NOW…
MumbrellacastSonia Kruger on Big Brother, the week in adland and Marc Fennell talks podcasting with Audible
This week, Marc Fennell dropped by the Mumbrellacast to talk about his latest podcasting venture with Audible, Nut Jobs. He describes his adventures in the USA…
MumbrellacastJournalism's darkest day, does the future of work need offices and M&C Saatchi's Justin Graham
It's been called the darkest day in Australian media - News Corp has closed 100 print titles, with 14 to close permanently and what is speculated to be near…
MumbrellacastThe end of 10 Daily, and Neil Breen on the new 4BC breakfast show
Just days after celebrating its second birthday, 10 Daily announced it would be closing at the end of this week. It is another sad piece of news for the…
MumbrellacastUnder the hood at Ten, farewell Alan Jones, plus Matt Okine and Alex Dyson
In this week's bumper edition of the Mumbrellacast, the team bids farewell to 2GB's breakfast radio king, Alan Jones. From the on-air announcement of his…
MumbrellacastInside WPP AUNZ, programmatic is exposed and Foxtel clings to HBO
This week saw WPP AUNZ lift the bonnet at its annual general meeting, but don't worry about new CEO Jens Monsees. Despite the fact he stepped into the…
MumbrellacastBen Lilley, hypnotism and the Logies (or lack there of)
Straight off the back of revealing the acquisition of Red Engine SCC, entrepreneur and creative chairman of McCann Worldgroup Australia, Ben Lilley, joined the…
MumbrellacastAds that crossed the line, Christian O'Connell goes national, and does Australia still have a free press?
This week on the Mumbrellacast, the team reflect on the state of Australia's media industry after it sank to 26th place on the World Press Freedom Index for…
MumbrellacastA Masterchef launch for the ages, the government's media relief package, and Nine's Adrian Swift on Lego Masters
Masterchef is 'Back to Win' and back with a vengeance in the TV ratings. Was it the lack of MAFS? The familiar faces on screen? COVID-boredom? Or, just the…
MumbrellacastBauer and Pac Mags play chicken, pay cuts persist, and the socially-distant pitch process
This week saw the ultimate game of chicken being played by Bauer Media and Pacific Magazines. Rumours had it that Bauer was ghosting Pac Mags over its…
MumbrellacastThe Legalities Of Pay Cuts, The Future Of Bauer Media, And Ad Standards' Fiona Jolly
It was another big week in the media and marketing industry: print was the latest victim of the coronavirus-economy, more pay cuts and redundancies were rolled…
MumbrellacastMumbrellacast: Media's Most Difficult Week
It's been the hardest week the modern media and marketing industries have ever seen. Media owners and agencies are fighting to protect their staff and…
MumbrellacastMumbrellacast: COVID-19, Government Communication And What's Happening To Mumbrella's Events
This week's Mumbrellacast comes to you from three different suburbs of Sydney (and San Francisco's Golden Gate Bridge) as the team has started working from…
MumbrellacastMumbrellacast: Ten Goes Without A CEO, ABC Topples Kyle And Jackie O, And The ACCC Launches Ad Tech Inquiry
This week's Mumbrellacast comes to you from the lunch hour at Mumbrella's Travel Marketing Summit, when the team sat down to talk through the week of media and…
MumbrellacastMumbrellacast: How The AAP's Closure Will Impact Journalism, Coronavirus Hits The Industry, Plus Telum's David Skapinker
This week on the Mumbrellacast, head of Telum Australia and New Zealand David Skapinker joins reporter Brittney Rigby and head of Mumbrella's professional…