2Day FM returns to talent, positive signs for ad spend, and TikTok's Brett Armstrong
This week, the latest chapter in 2Day FM's quest for a breakfast team that sticks continued, as it was announced that Hughesy and Ed would be shifting from drive to the morning, accompanied by Erin Molan. After a series of hosts beamed into Sydney from other states, and brief reprieve with a music-only show from Jamie Angel, locality is the name of the game. The Mumbrellacast team breaks down the strategy behind this latest talent update.
And, all eyes are on the ad market as the end of 2020 draws closer. Latest figures from the IAB showed growth in digital advertising for Q3, following…
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